Not really - look at the worst stats ever http://www.ianfernando.com/2007/you-shut-your-face-facebook/ I do not think facebook is geared towards the group you want since every damn kid wants to know who is cooler than who and how many fish they have growing in their fish tank, people on facebook would rather take 2 hours drawing something to send to someone! CPC from facebook sucks! - I think it will be a steady google adwords for me
how are all the app developers supposedly making huge money... if the ctr's are so low? any one else have the same experience?
I've targeted a campaign on facebook at users between the ages of 25 and 45 - 2 campaigns for male and female, plus some geo-targetting - it's working ok for me. The ctr is comparable with an adwords content campaign i.e. lower than for a 'keyword search' campaign, but useful. Facebook advertising won't suit everyone, but there is no one-size-fits-all answer.