1) Who is a copywriter? 2) How much is possible to earn in this way? 3) What skill I need to be a copywriter ?
First of all, you need an unshakable grasp on the English language. That is grammar, spelling, punctuation, flow and structure. There is seldom an editor who does a thorough and final check on your completed piece, and any mistake in the copy reflects badly on the client you're writing for and, in turn, yourself. A copywriter writes sales copy; you are usually given a handful of information on a topic or product, and it is up to you to come up with an engaging, cohesive and error-free piece which, ideally, gains sales for your client. What you earn is completely up to you. If you're fantastic at it, can self-promote your way out of a paper bag and charge accordingly, you'll earn fantastic wages. But if you're sub-par, don't really know how to get your name and work out there, or are unreliable or unprofessional in any way, you'll also earn accordingly. Freelancing isn't for everyone either, but if it is for you then it's certainly a rewarding journey. Best of luck! Amanda.
1) Copywriters write copy; not content. In most cases you'll hear about here (other than from people mistaking content writers for copywriters) is relating to marketing copy. That can include things such as the text / copy of an advertisement, sales pages, or even the general copy on a website (such as a company description, welcome message, product descriptions, etc.). 2) You can earn quite a bit, but it depends on your ability. Being a good writer in a general sense doesn't mean you'll be a good copywriter. Copywriters have to understand not only the technical side of writing, but also marketing and the psychology behind people's decision-making processes (as what they write is often designed to persuade the reader to do something - buy something, sign up for something, click a certain link, etc.). What you earn depends on how well your copy consistently converts for clients, where you live, what you specialize in (for example, ad copy versus long form sales letters), etc. 3) I actually covered that a bit in number 2.
Apart from writing skills one must have a sense of business environments. There is nothing static here and therefore keeping an updated information about constantly changing business requirements would be very essential.It is ultimately the visitor who reads what the writer produces. Keeping the different natures of these visitors in focus a writer must weave his words accordingly. Anything that does not convert in to sale has no meaning.Ergo,pusuasive writing may be the crux of it.There are several other faces of the aspect such as the informative writting, technological inputs,and need specific productions. Business related skills including some marketing strategies would be of immense help to the writer."jhmattern" gives full emphasis on this aspect and I think she is absolutely right.
There are a lot of different types of writers. Some deliver articles at $5 per 1000 words etc. Usually, in my opinion, crap if you compare to the real thing a copywriting wizard can do. We pay some of our writers from $100 and up to a lot more per article since we know they are truly creative and we don't tell them exactly what to do. Now these are guys from the PR world with massive experience in getting information to the fingertips of the leading journalists. They simply have great understanding of what content will create a buzz. The number of people who reads your article is a very solid function of the quality of the people who wrote it (and, of course.. your marketing efforts).
I am in complete consonance with this view."Buzz-Creating-Content-Intution" is the ability that comes with experience only. Ofcourse not every journalist can do that.It really requires brains to analyze and understand the forthcoming wave.Writing comes next to it.
Samux70 - I have been a full-time freelance writer for a few years now. Check out my blog, and send me a quick email. Id be glad to get you on the right track...
1) Who is a copywriter? What skill I need to be a copywriter ? It's somebody who knows not only how to write, but also teh psychology of readers. 2) How much is possible to earn in this way? Pretty much, I do it for just 6 hours a day and run a family of four... In time dlivery is also important apart from good work and reasonable prices.
1. An advertising copywriter (me) writes TV, radio, billboard and print ads. And you can throw in web copy, newsletters, brochures, fundraising letters, and other motivation-based media. 2. It goes all the way up the ladder. No point in discussing it really. Bottom line, you can make as much as your talent and ability to market yourself warrant. 3. It's a lot of things. The first skill is the ability to know and connect with your product. The second is to know and connect with your audience. And there's a plethora of other things, but that should get you started.
There are several skills needed to be a successful copywriter. Writing successful copy is more than just mindlessly spilling words out into a document. You have to sit back and analyze your client's target audience and understand what is needed to be able to draw them in to make a sale. A successful copywriter can easily earn hundreds or even thousands for writing even a single copy. As others have stated, perfect english language is absolutely required.