Crazy Conversion - No Leads No Sales

Discussion in 'Commission Junction' started by Sem-Advance, Nov 20, 2007.

  1. #1
    :confused:

    Sales 0
    Leads 0
    Clicks 15
    Impressions 21

    CTR 71.43%

    Any other program converting at over 70% CTR and I would be very happy.

    These are my stats from yesterday, and I put up a new site yesterday as well, the site is a great niche and the ads are very targeted, which is why the CTR is so high.

    Part of the ads use Ebay auctions, so is it possible I'll earn revenues from those clicks, if users bid on the auction item and win at a later date?

    I am paying to advertise the site and need to determine the validity of the above as it has not earned any revenues from the various streams as of yet.
     
    Sem-Advance, Nov 20, 2007 IP
  2. gammonempire

    gammonempire Peon

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    #2

    Is this CTR refers to Adwords ads or your site's banners?

    You can't really tell from such a small amount of lcicks what your conversion to sales/leads will be like.
     
    gammonempire, Nov 20, 2007 IP
  3. Sem-Advance

    Sem-Advance Notable Member

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    #3

    The CTR is for Ad impressions and Ad clicks on the website I own.

    True it's a bit early to determine the overall sucess, however the higher than normal CTR% would seem to indicate a higher degreee of probability of converting to lead / sale.

    :)
     
    Sem-Advance, Nov 20, 2007 IP
  4. m0rtal

    m0rtal Well-Known Member

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    #4
    Impressions are only counted for banners. So in essence those stats are useless. You should be checking your clicks against visitors to your site then you'll see the % of people clicking the links..
     
    m0rtal, Nov 20, 2007 IP
  5. Sem-Advance

    Sem-Advance Notable Member

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    #5
    Ummm ad serving would indicate the banner is counted once per IP address.

    Minus myself the impressions were 21 for yesterday

    My server has visits at 22

    [SIZE=-1]Visits per Day[/SIZE] [SIZE=-1]22[/SIZE]

    Being I am 1 the ad server would not serve as a publisher, that leaves 21 visitors to match the 21 ad impression counts as it should work.

    Still at the original point of the post thanks.

    :)
     
    Sem-Advance, Nov 20, 2007 IP
  6. Zibblu

    Zibblu Guest

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    #6
    I think 15 clicks is just way too few to even start thinking about conversion rates.
     
    Zibblu, Nov 20, 2007 IP
  7. Sem-Advance

    Sem-Advance Notable Member

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    #7
    Paypal Payments

    September $6840.00

    October $7610.00

    Well I have to disagree :D

    PS my affiliate accounts send checks, which are not included in the above.
     
    Sem-Advance, Nov 20, 2007 IP
  8. m0rtal

    m0rtal Well-Known Member

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    #8
    Sorry I didn't make myself more clear. Let me try to clarify this. I have a few BANS sites. Unless I have eBay banners on those sites I will not see impressions only clicks. So if one site has banners and another doesn't when you look at stats for sites combined it's skewed.

    For example, when you go individually I'll have like 40 clicks on one site with ZERO impressions (no banners) and then 10 clicks on another site with 20 impressions (with banners). So, my main stats for all sites would show 50 clicks and 20 impressions which gives me more than 100% CTR for all sites combined, get it?

    Anyhow as gammonempire pointed out, 15 clicks is a small amount to go by. Not sure what your Paypal or other affiliate commissions have to do with any of this :confused:

    15 clicks is not enough to judge no matter what you're promoting. You could convert all 15 and then not convert for the next 100 or vice versa.
     
    m0rtal, Nov 20, 2007 IP
  9. Sem-Advance

    Sem-Advance Notable Member

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    #9
    Okay I see.....everything I track is per site so I don't have mixed stats.

    My income is derived based on CTR% across many programs.

    Is 15 too little??

    No way in my book.

    I am also a PPC advertiser and my poor keyword CTR is an average of 25% I run campaigns that hit 50% to 75% routinely, and in doing so, sit at the top for keywords others pay $5.00 a click for, at a cost below $1.00

    Tweaking CTR% in Adsense has seen income double there and then double again...

    CTR matters to me in a few ways and I guess maybe that's made me a bit more fanatical and why I am looking as soon as things occur....

    The more I think about it.... the speed demon in me... has always been into immediate response when hitting the throttle....guess it carries over into business too lol
     
    Sem-Advance, Nov 20, 2007 IP