Geo Targeted Serp Ads

Discussion in 'Google AdWords' started by Ferrarislave, Nov 6, 2007.

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  1. #1
    How are these typically done? I always see "Hot Singles In *My City Name Here" in the SERPS, just wondering how these are done.
     
    Ferrarislave, Nov 6, 2007 IP
  2. magda

    magda Notable Member

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    #2
    Possibly due to dynamic keyword insertion, rather than geo-targetting.
     
    magda, Nov 7, 2007 IP
  3. JF-Panther

    JF-Panther Peon

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    #3
    In banner ads? I believe this is done based on the geographic location your IP address was registered in. So, if your IP is registered in Denver, it would place "Denver" in "My City Name here."
     
    JF-Panther, Nov 7, 2007 IP
  4. Ferrarislave

    Ferrarislave Peon

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    #4
    No in text ads in the serps. I know how the technology works, i'm just asking how it's done in Adwords.
     
    Ferrarislave, Nov 7, 2007 IP
  5. cianuro

    cianuro Peon

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    #5
    The advertiser has a campaign set up to target the city. Simple as that.

    Or they are targeting the keyword ;)
     
    cianuro, Nov 8, 2007 IP