Congratulations on your success. Wait for the site to rank #1 or #2 in the main Google index and then you would be able to charge any amount you want
If I was you, I'd do a google search for the terms you rank for and then do a direct advertising deal with people buying clicks for those terms. You may want to change your site so you can sell leads though, good home loan leads generally sell for 1,000-3,000+. So if you can even pull in one or two of those a week, you're laughing. Even if you just sold your 100 daily clicks and you pocket $10 a click, that's an easy $1000 daily. Just try and talk direct to the advertisers and cut out google.
This is really unprofessional. Do you have any idea how difficult it is to get ranked for the loan related keyword. And here i have offered the clear deal. Buyer can see the Rank that is 100% true. as he is checking it up with Google. If you likes this he can ask for the price else he should not. here is one more thread you should read this http://forums.digitalpoint.com/showthread.php?t=419093 you will get idea. A single loan lead can make upto $5000. I am not in uk i can't partner with the uk mortgage broker that's why i posted like this. http://loanskey.co.uk is my site
Again, this is NOT the sales thread, if you would have read the forum rules & posted in the proper thread area assigned for "BUY / SALE / TRADE" I wouldn't have even bothered giving you a hard time. In addition, for you to assume I have no clue how hard it is to rank on key words, I actually have keywords ranked for higher competitive phrases (In the sense of your "Under" 30,000,000 competing pages to one of my 65,000,000 competing pages) - with search traffic not even in the equation seeing that some of you think it's not important at all... I wish you luck on your sale, I just hope it finds itself in the proper thread eventually. Good luck.. (FYI. just one example: Search term "business consulting websites" has 51,700,000 competing pages & sits at #9 (ScorpionAgency.com) on first page of google (U.S.).... Search traffic is not relevant seeing that yours isn't a factor either ---- "Home Loan UK" has 26,400,000 competing pages, my term is about Double in competition, so let's not say i don't know how hard it is to compete).
All though there's one big problem in your logic...searching for (business consulting websites) is not the best way to find out the amount of competitors since not all of them are SEOing their website for the keyword and you can usually outrank the other websites who aren't doing any SEO. To find out the amount of SEOed websites you search for (intitle:"business consulting websites") which returns only 4 websites...compared to (intitle:"Home Loan UK") which returns 3,500 websites. It is easier to rank for 'business consulting websites' than 'home loan uk'.
I agree that a targeted keyword phrase it tougher to rank for with more competing pages (As you have pointed out). If a site with say 3,500 competitive pages is drawing 107 people that are actually looking for it & compare that to a site that (Hypothetically) competes with 2 pages & has 5,000 people searching for it. Granted the conversion rate may be a bit higher if the 107 site visitor page is properly monetized, say 3.3% conversion. Now if you monetize the site that has 5,000 people searching for it, sure, due to higher volumes the conversion rate will be lower due to a higher rate of Browsing Only traffic & may produce a 1.9% conversion. I suppose both points of views are correct - One focusing on Higher conversions for a less popular product & the other focusing lower conversions with a Higher demand product - Now, myself, I would lean towards the Higher Demand & then better my monetization tactics - with an already established high volume traffic flow - I would also keep in mind that ANY thing I do to make the page more professional & authoritarian will directly influence my on-page optimizing & retroactively the SERPs listing (Thus causing my site to possibly drop to page 5 from page one). As you can see, the site in question needs monetizing & redesign for the purchasing party in order to achieve a brand name & a viable source of monthly revenues. (Thus the possible SERPs drop). Niche Market? well everything is niche.... "NICHE" is a hyped up marketing word used to try & shine more importance on a Targeted Market. I think if you really look into it that EVERY keyword pertains to a "NICHE" market. This is all besides the point of course. At any rate, we all have different opinions & thats what make the world so beautiful, otherwise it would get quite boring I fully understand your concept & point of view. I simply look at the larger consumer interests aspect (DEMAND) rather than the larger competing pages Aspects (SUPPLY). In any supply & demand scenario, you must have demand prior to the ability of supplying it. You did make a good point though & I will make sure to start using the "Intitle:" from now on to check that stat. I learn something new every day! Thanks
The point I was trying to make though was that 'home loans uk' is not easier than yours as you were saying because of the intitle search. How much traffic do you actually get from 'business consulting websites' though? According to KeywordDiscovery there is no data for that keyword.
See, now your starting to talk traffic again..... when it was priorly based on competition. This isn't about my site & his site, it's about the simple business ethics of Supply Vs. Demand. If 1,000,000,000 Businesses (Competing Supply) are fighting for 100 (Demand) potential customers, wouldn't it make more sense to have say, 100 Businesses (Competing Supply) fighting for 1,000,000,000 (Demand) potential customers for a larger piece of the proverbial pie? Again we are looking at it from 2 different points of views. In addition after research on google for the intitle: I found this: Most sites don't rank based on their titles though - it is only a small portion of overall optimizing tactics. So to me using the intitle: only tells me what pages use that work in their actual title (Then the sub-words in the content). The best example I can show is the search term "CLICK HERE" - Not only is CLICK HERE Not in the title of the first search result (An adobe page) - the keywords are not used anywhere on the page itself either (Not even anchored). Yet it still sits in the #1 spot for the term in the SERP's. I can see where intitle: may be useful, but not as a finalizing deciding factor on a sites competitive stature. Which goes back to Traffic (Demand) again. Again, just my thoughts. I'm not a very bright person, I just look at things differently I suppose.
'Click Here' is not an average keyword though. I think the title tag and backlink anchor texts are the two most important factors of SEO, since it's pretty difficult to analyse websites' anchor text, titles are the most important thing to analyse.
Oh, I agree the title keywords is VERY important, along with content keywords, & the density of the content Vs. the keywords. (Not to mention all the other goodies). Actually I believe there are softwares out there that tell you both the inbound link source & the anchor text used in it. So it is trackable. I'm sure it's not 100% accurate, as most measuring tools used online, they all have some faults - hense why they all provide different stats. I also fully agree that the text people use to link to you are the #1 all knowing, all seeing, Nothing else can compare factor in algorithmic weight distributions. We seem to think alike on allot of points, just a few that differ. All in all this thread (In my opinion) turned into a nice little piece of information.
Quite. I tend to use Keyword Elite to automate keyword research. It doesn't analyse backlink anchor texts but it does analyse intitle so I find it very useful for analysing keyword in bulk. It does have innaccuracies with pluralized keywords though since I can only use Overture for Keyword Elite since I don't have a KeywordDiscovery/Wordtracker account.
It is true that demand and supply has a huge and direct impact on how well a site will perform, but it is far more important to look at the conversion rate to determine whether or not a site is overpriced. I have no experience working on the mortgage niche, but according to my experience on home appliance niche, a long tail keyword with 1xx search a day is very likely to outperform a more general term with 10k a day in terms of conversion. IMO, if you were to buy this site, this would be wise to first develop a business model (e.g. Adsense, affiliate program or work with a broker?) and collect the conversion data by setting up a Adword campaign. You will have better sense (information) of whether or not 100k is too much for that ranking. I personally won't pay 100k for that site solely because I am skeptical about how long the site will remain on such a good spot. We all know Google likes to change their algo frequently. Even if the site is making 10k a month for a reasonable period of time, it would still be too dangerous to pay 100k to acquire it if 100% of its traffic is coming from search engine. What do you guys think?
I think that no matter if you have 100 visitors with 3,500 competitors or 3,500 visitors with 100 competitors it all boils down to monetization (Conversions) when determining price, as you pointed out. Even with expanded knowledge on a particular niche market, once you take ownership of a site & start to brand it for yourself, the on-page optimization balance changes & will directly effect your SERPs stats. To me, it is only logical to invest in a website to generate revenues, if it already has a proven monetized method to aid in ROI prior to more investments in developing it as My company brand. If the website is NOT making any money, then it's just a DOMAIN name for sale to me, something that sits & looks pretty, yet doesn't pay the bills. Again, to each their own, I just prefer buying websites based on (The NOW) ROI factors - Rather than imaginative, what I might make if I invest more into my investment after I own it. In reality EVERY site has potential & EVERY site Might make money if it is monetized properly.