My site has very HIGH clickthrough - huge problem replacing adsense!

Discussion in 'Pay Per Click Advertising' started by sandyfeet, Oct 14, 2007.

  1. Paullie

    Paullie Peon

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    #21
    sandyfeet

    Remember, just because you cannot see non default ads, does not mean they are not appearing.

    For example if you are in the US, and there are Geo targeted ads for Australia, they will appear for Australian users on your site.

    Definitely speak with you Account Manager for the best Ad Format options for your site.

    You might even like to try the new Video Ad format.
     
    Paullie, Oct 30, 2007 IP
  2. JP Sauve

    JP Sauve Guest

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    #22

    There are almost 300 campaigns on MaxBounty across a wide spectrum of topics. If you're having a hard time finding campaigns that work for you, I suggest you give your Affiliate Manager a call. They can help narrow down some winners for your traffic.

    Perhaps the problem isn't with the campaigns, but the pitch. Are you just dropping banners on the site, or trying to integrate an offer properly to sell it. With CPA ads, it's all about the pre-sell.
     
    JP Sauve, Oct 31, 2007 IP
  3. sandyfeet

    sandyfeet Peon

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    #23
    I have mostly teens and children on my site, so it's hard to find offers that convert well. Smileys, cursors and that sort of stuff does well.

    You would think the free ps3 and such offers would work great, but they just don't convert for my site. I have tried many other offers and teens are just not interested. So, CPM and CPC are better for my site.
     
    sandyfeet, Oct 31, 2007 IP
  4. JP Sauve

    JP Sauve Guest

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    #24
    You're probably right if they are click-averse. Doesn't mean CPA can't win over CPM though. You just need the right pitch. Stuff like Smileys will max return from a plain banner spot since the ads are pretty clickable, but the best results will come from experimentation with text ads, particularly if you combo them with a banner. Give reviews and personal recommendations.

    "Check this! I just got a wicked bonus ringtone..."

    I'd be surprised if CPM out performed a CPA ad using that kind of pitch. That kind of model typically works well.
     
    JP Sauve, Oct 31, 2007 IP
  5. sandyfeet

    sandyfeet Peon

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    #25
    Might work.
    Well, I will test your theory and let you know how it goes. ;)
     
    sandyfeet, Oct 31, 2007 IP