keyword saturation

Hi...
my business name contains the word "paving" ... Jack's Paving. because i offer paving services and products the word 'paving' appears 22 times on my home page (of 230 words). i use my business name several time out of necessity and i'm not shooting to try to 'cheat' the search engines but do i have a problem here? if so, how should i handle it?

thank you

 

Does the text flow, is it natural?

If you're keyword stuffing you can tell by reading it.

- Matt

 

give us your url.

 

Go to

ranks.nl

Run the spider check, if your key word density is more than 3%, but less than 7% you should be ok. I hear between 3 & 5 is ideal

 

Don't worry about keyword density unless it is high. If you write your content so it flows naturally to someone that may be reading it while visiting your site, then you shouldn't have any problems with keyword stuffing or high keyword density.

 

One of the best tools available (free) is SEOQuake, which is a plugin for Firefox. It will show you keyword density and many other things on the respective page you're on for your site.

Make sure you have your keywords on other pages of your site.

Also, the site should have good internal linking. The other pages, which should have some mention of your keywords in the content, will then be pointing back to the main page of your site and vice versa.

Also, try to get some backlinks with related content back to your pages/site. Perhaps email other paving business in other cities or states to do this. Although Wikipedia is nofollow, you may get some benefit by writing something about paving and adding it to Wikipedia or adding your link as an External Link at the bottom of an existing page.

An FAQ about paving, etc, could be beneficial for your prospective customer, but could help you too. The content would help you with your SERP for the specific keywords.

Don't keyword stuff though! Make sure it flows naturally and is user friendly, like someone above mentioned.

 

I agree with web gazelle. You don't have to worry of your keyword density if it is not high and it is in the order of flow.

 

as long as your content having not keyword stuffing,, it s oki.

 

What if all my images have alts with the same keyword? Bad, good? As an example, I have 10 or so images of coins on a page and they all have the coin name followed by nickel (so Joe Nickel, Steve's Flying Machine Nickel, etc.). Also, should an alt (for image) say the same thing as the image.extension, so Joe Nickel.jpg?