Google and Yahoo are undoubtedly the two biggies when it comes to search engines. Despite them being fierce competitors, they share so many commons goals. Both the search engines share common roots as they were created by students from Stanford University. Yahoo was created by Jerry Yang and David Filo, two graduate students from Stanford University. Previously the website was called ‘Jerry’s guide to the World Wide Web but later on they settled with the name Yahoo! thus celebrating the noted writer Jonathan Swift’s word in ‘Gulliver’s Travels’. In this novel Swift mentioned that this word was ‘rude, unsophisticated, uncouth’. After four years of this search engine being unveiled to the whole world by Yang and Filo, two other students of the Stanford University Larry Page and Sergey Brin created their own search engine as part of their research project. This search engine was created on September 7, 1998 and they named it Google. Primarily Google started out as a search engine which was operated through the Website of the Stanford University. On August 19 2004 this search engine was made open to the public. By the end of the year 2006 Google became the leading player in the field of search engines and managed to capture 50.8% of the market. In a span of one year Yahoo! had hits of more than a million. Due to such a huge number of people hitting the website the creators of the website incorporated their company in the month of May of the year 1995. The search engine was made public on the 12th of April 1996. This step earned the portal a handsome amount of 2.6 million dollars. Google however progressed at a slower pace than Yahoo. A little while after the creation of Google, Page and Brin registered it under the domain name of google.com on 17th September 1997 on the website of the Stanford University. Around a year after the registration of Google on the Stanford University website, the creator duo planned to incorporate their project. On August 19, 2004 Google was made public. Currently Google is regarded as the most popular search engine. The success Yahoo! achieved in a short span of time made the creators and the shareholders of the portal believe that they had a minting machine on hand. During the early part of the decade, they failed to make a prediction of the crisis the dot com companies were going to suffer. Yahoo managed to sail through the crisis but had to suffer a loss of stocks worth $8.11. Yahoo! makes use of a technique which involves a combination of compiled crawlers and index results for the purpose of ranking the web pages and websites on the search engine. Apart from this Yahoo! also provides a service where webmasters can buy submission to Yahoo’s human compiled directory in exchange of some fee. The annual fee of this service is a hundred dollars. This process will provide web crawlers to give better ranking to the websites. Google owes its success and popularity to the technique it uses for searching and ranking web pages. They termed this technique as Pagerank. Google however is skeptical about the unscrupulous means used by many of the webmasters in order to gain high ranks in the search engine. In order to do away with such webmasters Google keep their technique of Pagerank a very closely kept secret. They however reveal the fact that it runs on a program called link analysis algorithm. This technique was unique because it separates each webpage or website on the basis of quality and the links it pointed to. Yahoo! also started offering a service to the webmasters - an offering called paid inclusion. According to this process the webmasters were guaranteed that their web pages would receive a high rank for a fee. However they did not guarantee what type of ranking the web pages would receive. They did not make any promise that the web pages would be present in the first two pages of the search engines. Google uses another structure called pay-per-click. In this, each time an advertiser link is clicked on the search engine, Google charges fifty cents from the advertiser. For More Visit My Blog http://dreamworldblog.blogspot.com
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