it's a pretty good concept, although the loading times take a bit longer and i'm not really fond of the design either...
there weren't that many, google was fast and easy to use. Competing will be hard without a large advertising budget.
I actually think the design isn't too terrible (at least the results pages) However, I think we're all much better off having computers define the priority of our search results rather than humans.
Wow, you actually want more sites to have a "web 2.0 design"? I'm so sick of big shiny buttons and huge, sans-serif text, if I see another stupid named web 2.0 startup I think I'll puke. I like the idea. Just voted my site from about #7 to #1