The ads were doing well for the past two weeks but now all of a sudden the CPM and CTR have decreased and there fore we are getting lower amount of money than before. The clicks have increased compared to before but we are getting less money even though we are getting more clicks. This is very unusual. What is the reason for this? 2608 clicks $39 last week 908 clicks $78 please help me
Initially you will get more earnings and day by day it will come lower depends upon the conversion from your site..
One week isn't enough to make conclusions, this happens to me from time to time (specially the first week of the month)
I try to evaluate things one month at a time. Weeks can vary... especially days... Stick to months and you'll be much happier... ;-)
i'm having the same experienced as well in the beginning of the month.....the first week was a boom (2x the earnings) for me.....after that it even fall almost 95% in revenue.....only to recover after 3-4 days (normal earning)....
There is no smart pricing position. Smart pricing is actually a raw word. All it means that your site is not converting to advertisers, so google lowered down your CPM and of course CPC. You can come out of smart pricing if you improve your conversions.
You should give some more time to adsense. If this still then filter the ads that pays low. Mfa,search engine,offers.
With that amount of clicks at less than $.02 per click, it's definitely not your niche, you've been smart-priced. I'm guessing you get a lot of foreign traffic. I would not advise sticking with Adsense unless you can find a way to get more lucrative visitors. As long as the clicks are not based on incentives, which would be against Google's TOS, they should be worth more than $.02.