Everyone seems to be looking for the magic pill that is guaranteed to attract gobs of website traffic, but the fact still remains that one of the best methods for drawing in tons of virtually free yet ultra targeted traffic is with article marketing. The problem with most article marketing is people typically get lured into bad habits when it comes to executing a campaign... Let's break the process down and take a look at the three simple steps that practically guarantee success: 1. Go Beyond Article Directories If you are limiting your article submissions to the large article directories you are missing out on a huge market of potential readers that never come to or read anything on the article directories. There are literally thousands of ezines, newsletters and other websites covering a broad spectrum of markets and topics, each of which is read by real readers who have an interest in the topic. You want to get your articles distributed to these types of mediums instead of the monster directories. Instead of the using the directories focus some of your efforts on your favorite search engine to locate publishers of newsletters, ezines and websites that are relevant to your target market. As you find legitimate publishers that accept outside submissions compile them into a simple list and send each article you write to that list. 2. Beware Ghostwriting If you pickup and read magazines or books you will notice that they generally are not filled with mindless drivel that sounds like a high school essay. And neither should your articles... when first starting out you should write every article yourself, let your passion and firsthand knowledge of the topic shine through to the reader. The problem with using a ghostwriter who doesn't know the topic is that they can't convey the information with passion like someone who does resulting in a very dry essay like article. 3. Ouch! Duplicate Content Hurts It used to be that you could use the same exact article over and over again on many sites with great results. Unfortunately, today the gig is up and the search engines are cracking down on duplicate content and penalizing such practices. Today the best way to get the most mileage from your articles is to submit a unique article to each publisher on your list. Don't start using garbage spinners or other software programs to try and make it easier to create unique articles, these types of programs are just littering the Internet with all sorts of junk. A successful article marketing campaign really is that simple! If you closely follow these three golden rules for crafting and distributing your articles to real publishers you will reap rewards for a very long time.
Agree with your first 2 golden rules. Actually, Rule No.3 is overplayed though. If your article in the first place is unique and packed with quality information, you need not worry too much about duplicate content. I have many articles which were submitted to hundreds of directories. They still rank well in the serps. The key is unique and quality content. Duplicate filters will take care of poor quality duplicates.
From what i've read so far at many threads...you're absolutely right... everyone is after the magic pill, because most of them think that there's an easy way to make money... with no effort at all. Creating unique and quality content, takes a lot of work and time (unless you hire someone or buy PLR). Hope that your great tips reach most of them. Great post sspoldir.Thx.
Great article. Thanks for posting. I think a lot of people think article marketing should work immediately. You really have to work to get your articles out there and noticed.
I put the unique content on my own site. If I make a promotional article, I always submit it to more than one site. Of course, especially due to duplicate content penalties, I don't waste my time sending an article to as many directories as I can find. I just post it on the best few.
to avoid duplicate content penalties we can modify our article right? or the modified article still get the penalties?
You'd have to modify it quite a bit. Personally, rather than just try to modify an entire article, I find it easier to write a whole new article--even if the new article is about the same exact subject.
As one of the top authors on the internet on the moment and with several hundred sites in our network I think I can confidently comment on this subject. 1. I totally agree with the premise of going beyond article directories and getting your articles syndicated on other blogs and websites. 2. Ghostwriting... I agree that when you are first starting you should write them yourself. HOWEVER, if you build a large network of sites not only will you not be able to write enough articles yourself but it is also counter productive to do so. If you have a large network it is money well spent to hire the articles out and have an editor who proofs them all before submission. 3. This is OVERPLAYED. I am not speaking in favor of copying other people's articles but as I mentioned in another post, I have articles that have been syndicated, published AND indexed thousands of times which signifies that the duplicate content penalties have EXCEPTIONS. With that said, I AGREE that the typical SPINNER software creates garbage. I do not recommend software that takes one article and creates hundreds, I do however have a program that helps the HUMAN writer to rewrite articles by giving them multiple synonym suggestions for entire sentences which drastically cuts down on the rewrite time. For the average person this is a great help. Personally if I rewrite and article I can totally do it with NO software in around 15 minutes for 500 words. OKAY.... Best way to use article marketing. ONE version for your site or blog ONE version for Ezine Articles ONE version I mass submit through Article Marketer. If you only have a handful of sites and you have the time or resources to write a separate article for every site you submit to more power to you but I have not found it to be necessary. Gregg Hall
yes Legoz. I have tried numerous methods and all of the others are too time consuming. As I said if someone wants to spend the money to submit a different article to every directory and pay someone to sit and enter captchas all day more power to them. I can spend my money better elsewhere. Gregg
Top authors on the internet at the moment As per usual, I would advise against spinning articles when your time would be better spent creating quality unique content. Most "top authors" will advise you to avoid duplicate content altogether, and only attach your name to content that you have written yourself. This, of course, is not the only way. However, if you are looking for long term success, and you care about your reputation over time, you will set the bar high and take the advice of the OP. Cheers. -Union.
I don't agree with #2 at all. It all depends on the skill of the ghostwriter you hire and whether they have written about the topic before. Ghostwriters have hobbies and interests too, so there's no reason to think that you can't find one who already has knowledge about the topic. The problem many site owners run into is that they fall for bad advice and hire a ghost writer for $5 an article. You get what you pay for. You can hire a ghostwriter that will translate your enthusiasm into polished copy.
What am I supposed to take your post to mean? I have been marketing online for over 12 years. I am currently the number 6 author at Ezine Articles.com out of over 70,000 and I have well over 150,000 results for my name and article in "" I haven't seen anyone else here post about the subject that has the experience or credentials I have on the subject. I am not advertising anything for sale and am merely offering my personal experience and results to HELP. IF you only have one or two sites then you can write all of the content yourself, if you have evolved into a network of hundreds of sites like we have it is impossible. Gregg