so...Im making my ads...everyhitng is going pretty well but I have an ad...that has 100% click through rate on my keywords...but only .04% on All Sources Total...What is All Sources Total...and how can I fix this problem..it is killing my quality score and my CPC...please help.. THANKS Andrew
You're most likely opted into the content network. I would suggest checking out the adwords learning center for more info.
click on your campaign and then edit campaign settings opt out of the content network until you understand how it fully works. this will boost your quality score up
content network will always have a super low CTR....it won't affect your overall quality score. Make sure though that have your bids separated... if your bidding $1.00 for search network clicks make sure your only bidding like $.05 for content network.