I've read the articles here and online and am having an incredibly hard time figuring this out... maybe due to the weekend.... Ok... some i'm promoting a trademarked company.. let's say "Coke"... How do I create the ad so that the "Coke" word appears in the adwords ads since I cannot place them in the title or copy? If anyone can help me on this one, i'd be gratefully appreciative. Understand in the title you type something like {}? Then it picks the keywords from the campaign? And inserts them? If anyone has a step by step guide on this, i'd be happy... From what goes in the title/ad... and do i name the campaign or adgroup name anything special? Thanks
This is the step bt step guide that comes from this forum http://forums.digitalpoint.com/showthread.php?t=261752&highlight=dki But if it's a disallowed trademarked term, it'll show your default keyword, not the trademarked term. What you name your campaign or adgroup is completely irrelevant - they're your files, name them something that you find practical.
thanks for the update.... appreciate the help../ but take the term "vonage"... i'm trying to promote it for adwords and since it's a trademarked term, i'm outta luck... but there's a ton of offers with vonage in the title that are being allowed.. how the hell does that happen?
Contact your Google rep. He/She will be able to tell you if the other advertisers are on an exemption list.
didn't even know i have a google rep. spend 5-10k a year w/ them and didn't know there's a rep.. hmmm..
Ehhmmm, well I doubt you would get a rep with that spend. No disrespect. Push it up to 5-10k a day and maybe Seriously, I'd like to know at what level of spend/management they got "the call"?