Sales Page Rewrite

Discussion in 'Copywriting' started by ZedPoint, Oct 12, 2007.

  1. #1
    I need my sales page to be rewritten. I get loads of traffic to it, about 3000 uniques a month, but extremely low sales. Just one so far this month.

    Can anyone help to increase my conversions?

    http://choosingadog.dog-breed-facts.com/
     
    ZedPoint, Oct 12, 2007 IP
  2. jhmattern

    jhmattern Illustrious Member

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    #2
    If you're looking to hire someone to rewrite it, post in the Buy/Sell/Trade section where this belongs.

    If you're hoping for free tips, you'll need to give a heck of a lot more information before people can give you tips to increase your conversions.
     
    jhmattern, Oct 12, 2007 IP
  3. ashvaj

    ashvaj Active Member

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    #3
    I looked in to it. Perhaps you need a fresh one.
     
    ashvaj, Oct 12, 2007 IP
  4. designfishstudio

    designfishstudio Peon

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    #4
    You will definitely get some one from BUY/SELL trade
     
    designfishstudio, Oct 17, 2007 IP
  5. jgjg

    jgjg Peon

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    #5
    hmmm...looks decent at first glance.

    maybe you want to get rid of the banner (it is not adding anything)

    you could also start with a story about someone who chose the wrong breed.

    stories can be good to draw the reader in and I can think of the time my grandma got I think it was a terrier and how obnoxious the thing was and how it bit and barked.

    now she has a nice golden retriever and it is the perfect breed for her.
     
    jgjg, Oct 17, 2007 IP
  6. inworx

    inworx Peon

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    #6
    Well, it doesn't matter if you get millions oif users unless the traffic is targetted.

    Though, you need to improve that page a bit as well.
     
    inworx, Oct 17, 2007 IP
  7. marketjunction

    marketjunction Well-Known Member

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    #7
    Here are some free tips.

    1. Your copy is too clustered together. It's overwhelming and I'd bet you're losing most of your visitors within seconds.

    2. Your headline needs improvement.

    3. While not the main issue, proper grammar would help. For instance, it's "book" and not "Book." And you have "LifeStyle" and "Lifestyle" in your header and headline.

    >> "Should I buy a dog?"

    You wrote a book about choosing a dog and your target should be people looking to get a dog, so why are you asking them if they should buy a dog?

    You mention "designer" dogs. Is the target not dogs in general or for people looking for designer dogs? See what I'm getting at? The message isn't synced with the target.

    And no, "everyone" isn't an acceptable target.

    Lastly, the more educated your target, the more your copy's inconsistencies will aggravate them. For instance, you talk about the first four chapters. You then say "first," "second," "3," and "fourth." And you say "4 chapters." Pick a style and stay consistent.


    Good luck!
     
    marketjunction, Oct 18, 2007 IP
  8. ZedPoint

    ZedPoint Guest

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    #8
    marketjunction ,
    thanks for the great insight into my sales page.
     
    ZedPoint, Oct 19, 2007 IP
  9. Tiggi

    Tiggi Active Member

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    #9
    go to the copywriters board. A place where all the great copywriters discuss tricks and help each other.
     
    Tiggi, Oct 19, 2007 IP
  10. Perry Rose

    Perry Rose Peon

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    #10
    You made a classic mistake made by, God knows how many other Webmasters: The page is waaaaaaaaay too long!
     
    Perry Rose, Jan 27, 2008 IP