Thoughts on selling Email adverts from directories

Discussion in 'Directories' started by daones, Oct 11, 2007.

  1. #1
    I know alot of directories attach an advertisement at the bottom of their email templates, does anyone buy or sell these regularly? Also how many people you think actually look at them?
     
    daones, Oct 11, 2007 IP
  2. pipes

    pipes Prominent Member

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    #2
    Im not sure about buying and selling but i can confirm that i often take notice of the links and often click on them and quickly check them out.
     
    pipes, Oct 11, 2007 IP
  3. mikey1090

    mikey1090 Moderator Staff

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    #3
    It could work. I have owned free directories that get around 300 submissions a day. Some people submit several times, so thats around 240 possible people to target.

    If 20% of the submitters click the link in the email, thats 48 unique visitors a day to other sites. Could be useful:)
     
    mikey1090, Oct 11, 2007 IP
  4. daones

    daones Well-Known Member

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    #4
    I know i just never see people selling the advertisement space in their emails here. Unless im just missing it.
     
    daones, Oct 11, 2007 IP
  5. DownUnder

    DownUnder Well-Known Member

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    #5
    It seems like a good idea, used in what way i am not sure in that it could be used to promote your sponsered links for example as an added bonus to those sponsering your site. Value adding to thier sponsership.
     
    DownUnder, Oct 11, 2007 IP
  6. uttoransen

    uttoransen Prominent Member

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    #6
    i absolutely agree with this! i also have a free web directory that get's huge submissions daily! I guess advertising on these templates is a very good idea, but this idea will only work with free directories;)
     
    uttoransen, Oct 11, 2007 IP
  7. werewe12

    werewe12 Well-Known Member

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    #7
    Actually, with paid directories you are getting a more targeted audience... someone ready to spend money on a listing... If you are promoting another paid directory in the email template, you might get some good results ;).
     
    werewe12, Oct 11, 2007 IP
  8. uttoransen

    uttoransen Prominent Member

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    #8
    The audience is more of less the same, as those that submit to the paid ones, also submit on the free ones! but the ammount matters. on some days i get over 500+ submission, a paid directory can never get such amount of submissions!!

    Anyways, i do agree that if a reputed paid directory recomends any other paid directory, they submitters will surely consider!

    But yes, when we talk of advertisement, we do not necessarily refer to directory advertisements only:)
     
    uttoransen, Oct 11, 2007 IP
  9. werewe12

    werewe12 Well-Known Member

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    #9
    In that case I agree, guess I missed that part. :D
     
    werewe12, Oct 11, 2007 IP
    uttoransen likes this.
  10. Razvan

    Razvan Well-Known Member

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    #10
    It's a good idea, haven't tried it yet, I sold my free directories.
     
    Razvan, Oct 11, 2007 IP
  11. floppydrivez

    floppydrivez Peon

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    #11
    History has taught us the targeted marketing always wins vs non.

    If you have a free directory and other free directories want to advertise in your email. It is a good idea. <--targeted

    Same goes for paid directories just vice-versa.

    I can speak from experience on this issue, but not necessarily the majority. It worked on me, lol.
     
    floppydrivez, Oct 11, 2007 IP
  12. templates

    templates Notable Member

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    #12
    i agree with this..i have yet to try this type of promotions,but will attempt it and see if there are any results
     
    templates, Oct 12, 2007 IP
  13. SFOD_D223

    SFOD_D223 Peon

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    #13
    This is essential especially if your php mail server can handle the HTML text of a particular ad or even parsing links to products and services.
     
    SFOD_D223, Oct 12, 2007 IP