As it says in the subject; I've got 100 bucks for advertizing. I sell contact marketing and need to drive 'customers' to my site. What type of traffic should I expect to see from $100 in google ads. Is this enough and what tracking metrics are available? Would any one have some words of advice for me. Thank you, Lance
i am wondering the same. i was thinking of targeting my celebrity blog to us traffic only. anyone have anything they can add?
professional-list: You can expect really good traffic even with 100 usd. Choose good, relevant keywords, good landing url's and NOT expensive keuword at least in the start. Follow the CTR to see which keyword is the best, doing what it need to do and than narrow it and keep only the best keywords. st.paddy8: yes, in my opinion celebrity blog will have much more success with us traffic, especially if You sale something on it.
I would go search marketing. http://searchmarketing.yahoo.com/arp/choose.php?o=US1900 there is a link for $200 in free yahoo search credit, requires a $30 initial deposit, but it is toward your clicks anyways. Now you still have $70 left Buy a $100 adwords voucher in the vouchers forums here, which should run you abour 20 bucks. Now you have $330 in search advertising, with $50 left! It is the best traffic in my opinon because you simply pay for clicks, not per impression or anything of that nature.
Yes - Find high search terms with low competition to make the most of your budget. Dont be too broad though or you will just waste your clicks Try to narrow down people clicking on your ad by your ad specific and targeted ( you can target individuals cities and states) - you can even put a price in your ad, in which only serious buyers will click on $100 though I suspect will not last long hope this helps
It's important to remember that AdWords has a click fraud rate of up to 30% as estimated by Click Forensics, and Search Marketing doesn't lag far behind. To really brand your site, and get some leads in there, you need a good display ad network. AdWords just doesn't cut it, and the prices per click are insanely high.
so what would you suggest then bccruzer? i am getting decent traffic to my blogs right now i just want that extra boost.
St. Paddy Try This All, thank you for the thoughts. I've been selecting my keywords slowly by searching on Google and checking other’s key words. I am setting a budget of 4.75 daily and will see how I fair. I’ll report back to this thread if I am excited and I am getting google click through. Currently I am chatting with a Google adwords agent trying to pry them off a promo code. "Lance: So, If I am telling you I have not decided If I want to use ad words, you cant provide me with a promocode or credit to help me make my decision, you'd just loose a customer? Nupur: Unfortunately, only new accounts are eligible for this type of promotional credit. Therefore, AdWords Specialists aren't able to offer you a credit at this time. Lance: Ok, we'll thanks(?) Nupur: I am sorry Lance, but if you sign up for AdWords through a third-party provider, you are eligible to receive a promotional code." What is the 3rd party he is talking about? And is it more expensive, long run, to go with one? Thanks
thanks alot pro. let me know how it goes for you. did you sign up for the yahoo promo too? if so let me know the details.
A few things I'd keep in mind as well: $4.75 a day isn't much, are you bidding with max cpc of like .01-.05c? If you can find great keys at that price that's great! But kinda unrealistic for these niches. USE they keyword tool, analyze 'cost vs volume' and 'search vs advertiser competition' to find your cheapest keys, long tail them all and they'll be even cheaper. Group your keys together (all ads with the same first word under eachother), try to take advantage of typos, broad vs. exact match, and keep your list very targeted always eliminating poor keys. Take out night owl clicks by time-based ads (unless you want late-night traffic), furthermore, if you are selling/monetizing with affiliates and notice most sales come at 4-6pm, use 70-90% of your budget within those times, or start a new campaign just in those times. Same goes for geotargeting, if most sales come from certain countries/cities, target them more. Write your ads with a ? Ppl respond very well to questioned ads. If you notice things are in-fact converting, increase your daily adspend and in small increments also increase your max cpc. Best of luck, hope these tips help, I have plenty more in my affiliates sections of my sig links if you'd like to know more about effective ppc'ing. NC.
NCmedia: I've researched my competitors and done some analysis of how their keywords were being searched and the competition between competitors for those words. I've tried to for the more favorable words and opted for some of the necessary keys. You say long tail, is that adding more 'text' to the end of a popular key, so I assume the tail should be long. Should the tail be in quotations? I've changed my text to ask a question, GREAT advice thank you. 'Don’t you think?' <-- lol I'll watch my times very closely at the beginning to see how I'm getting clicked. However I'll look to deselect night owls. GREAT advice, thank you very much!
Example of a non-"longtail" keyword: ringontes Example of a longtail keyword: britney spears ringtones for my motorola razr Also, if you mean by in quotations, you could exact match the keywords at first, finding out which ones are converting, then simply broad-matching the converting keywords.
Wish a very small budget you really have to follow the advice above and create very targeted keyword lists. For each product you are selling, break the campaign into adgroups that include tightly knit groups of keywords and split test your ads.
Well with blogs, you just apply SEO to gain traffic I don't see any point in PPC you could buy some cheap banner ads, buy some related links maybe?
You may buy some ad space on a high traffic site to drive traffic to your blog. It works well and cheaper.
definetly find a voucher to use, it'll double if not triple your budget. Make sure that your site is ready for the traffic. If you aren't getting rss subscribers, double opt ins, or making sales, you shouldn't send traffic yet. You dont just want to get visitors, you want to keep them.