For those of you who use email's to email lists ect... How are you tracking those mailings? Software programs and campaign development, what's working and what's not?
An in house solution built b y myself and partner. You can use GA for tracking different campaigns if you like.
Hello, I don't have any software title to give you but I know that autoresponders sites offer that tool included with their membership. Certainly most people use this feature rather than an external tool.
We use a pro-level ecommerce system that has an email broadcaster in the back. It creates the links with an affiliate tracking id. Then when it's clicked back, the system uses its affiliate system to show how many click have been received from that particular campaign.