Long Title Tag and SERP

Discussion in 'Search Engine Optimization' started by USPB, Sep 29, 2007.

  1. #1
    Will you be penalized for long title tags, lets say 15 words?
     
    USPB, Sep 29, 2007 IP
  2. MeetHere

    MeetHere Prominent Member

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    #2
    I think you can only use 63 letters in a title tag.
    You won't be penalised but your title will become broken in SE results.
     
    MeetHere, Sep 29, 2007 IP
  3. bomberman

    bomberman Peon

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    #3
    15 words are too long. As MeetHere said title will become broken in SE results if it is too long. Try to be specific in using a title, omit stop words. If necessary use | for replacement of "and" and "the" words.
     
    bomberman, Sep 29, 2007 IP
  4. sweetfunny

    sweetfunny Banned

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    #4
    The idea is to make them as short as possible while still being descriptive and containing your keywords.

    If possible make them exactly what you would expect a user to type in to search to find your page. For example if your page is about explaining SEO to a beginner, i would make my title "What is SEO"

    It's short, descriptive and most probably what someone would search if they were looking for that info. ;)
     
    sweetfunny, Sep 29, 2007 IP
  5. Codythebest

    Codythebest Notable Member

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    #5
    I agree. SE will cut the ast words, after 7 I think. So more is worthless...
     
    Codythebest, Sep 29, 2007 IP
  6. USPB

    USPB Peon

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    #6
    So it affect higher rankings but diminish click through rates?
     
    USPB, Sep 29, 2007 IP
  7. sweetfunny

    sweetfunny Banned

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    #7
    That's why you try and match exactly what the user types, higher rankings and higher click-thru because it says exactly what they are looking for.
     
    sweetfunny, Sep 29, 2007 IP
  8. Zippo

    Zippo Peon

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    #8
    I recommend max 63 characters, and in those characters try to include your keywords targeted for SERP`s
     
    Zippo, Sep 29, 2007 IP
  9. Raithe

    Raithe Well-Known Member

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    #9
    What Zippo said.

    Also make sure to tag your biggest anchor texts early in the results.

    Internet Marketing - Site.com
    instead of
    Site.com - Internet marketing.
     
    Raithe, Sep 29, 2007 IP
  10. bfree74

    bfree74 Active Member

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    #10
    exactly as they have all said, your title will become cut off, but if you structure it right, it can be cut off at a point where it wont look disjointed
     
    bfree74, Sep 29, 2007 IP
  11. wdwp

    wdwp Peon

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    #11
    IMHO Google heavily discounts words further in the title. The first few words are worth a lot, and the rest are almost ignored.
    There is no sense in having 15 word title except for fooling SEs. Not many users will have a screen wide enough to display the whole page title. Firefox bookmarks only show 5-6 word titles.

    I'd have 5-6 words in a title (and wouldn't put the domain name there).
     
    wdwp, Sep 29, 2007 IP
  12. trichnosis

    trichnosis Prominent Member

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    #12
    search engines will not ban you because of 15 words title but they will not send visitors to that page too.

    i think titles must be 50-100 chrac.
     
    trichnosis, Sep 30, 2007 IP
  13. fhs3

    fhs3 Peon

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    #13
    Your title tags are arguably your most important on page factor. Some may debate this but your splitting hairs, let's say it is very important. Try for your top three keywords for that page with the most important first etc.. And remember, when your ppage shows up in the SERPS, click through rates will be strongly affected by your skill in constructing your title.
     
    fhs3, Sep 30, 2007 IP