Page CTR same but eCPM Falls is it because advertisers paying less?

Discussion in 'AdSense' started by bunker, Sep 27, 2007.

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  1. #1
    Hello

    Page CTR is normal as usual, but eCPM went down 50%. As long as Page CTR is same (i get same number of clicks) i suppose that the only reason for the low eCPM is advertisers cutting down their budgets.. am i right? this could be the only explanation right?
     
    bunker, Sep 27, 2007 IP
  2. Sphinks

    Sphinks Active Member

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    #2
    my eCPM dropped too. I don't know why is that but I really it will increase again.
     
    Sphinks, Sep 28, 2007 IP
  3. lastname

    lastname Peon

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    #3
    same with, dropped till 60% :(
     
    lastname, Sep 28, 2007 IP
  4. add_cents

    add_cents Peon

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    #4
    My CPC dropped 30% in the past 3 days. I'm hoping it stops today.
     
    add_cents, Sep 28, 2007 IP
  5. bunker

    bunker Peon

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    #5
    oh so many of us suffering the same thing then..
     
    bunker, Sep 28, 2007 IP
  6. nabil_kadimi

    nabil_kadimi Well-Known Member

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    #6
    my eCPM is 300% higher than yesterday... Weird
     
    nabil_kadimi, Sep 28, 2007 IP
  7. filipina

    filipina Peon

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    #7
    Too many advertisers. I am sure there are nitch markets that are not experiencing this, but for many of us clicks on our sites are now worth a few pennies. My site is pretty large, has fresh new content daily, and my traffic is up. Earning down 50% over last year. It is a remarkable decline.

    The good news is I am paying a lot less for Adwords..lol
     
    filipina, Sep 28, 2007 IP
  8. Will.Spencer

    Will.Spencer NetBuilder

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    #8
    The logical possibilities which occur to me are:

    • Advertisers are bidding less
    • Google is sharing a smaller share of ad revenue with publishers
    • Your layout changes, so less expensive ads are being clicked more and more expensive ads are being clicked less
     
    Will.Spencer, Sep 28, 2007 IP
    Ajeet likes this.
  9. ForgottenCreature

    ForgottenCreature Notable Member

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    #9
    Advertisers are bidding less is the most likely reason.
     
    ForgottenCreature, Sep 28, 2007 IP