I was wondering what the average going rates where for CPM, heres my current offers please be critical if you want, but please don't start a sales thread, anyway I would hate to think I'm charging too little, so please your comments much appreciated General Rotation468x60 Ads Rate Card Impressions CPM** Total Price 5,000 $4.00 $20 10,000 $3.00 $30 25,000 $2.60 $65 50,000 $2.30 $115 100,000 $2.00 $200 250,000 $1.80 $450 500,000 $1.30 $650 ** CPM refers to Cost Per Thousand impressions. An impression is made any time a visitor views your banner adimage.
Its a directory so... but on another note I'm working on some code that will allow certain adds to be displayed on certain pages, like directory Arts would have art ads so to speak or default to my google ads etc.. OT: are the codes used on TNX like googles or are they predefined.
For directory traffic it might be a little high, but if you can target it might be on the money. But I also guess this will greatly decrease your impressions available in most categories.
Hmm you have me thinking now, with that, "Targeted Traffic". I will make a final decision in the morning, but I think I'm going to change how I currently advertise. Basically I have over 6000 categories, I can place a banner ad on any page thats viewed very easily using a Zone code, so I'm thinking why not just run a yearly offer on banner ads under any directory.
Yeah thats what I thought, people search the net for items/information etc, hey presto if I'm lucky my site will show up with a listing on a particular page, if that page has an advertisers ad on it, thats good for him/her or maybe, we'll see...