Anyone have any idea with how this Google Printad stuff works ? They say conversion stats are not available (it is true if we put out paper ads all is out of our hand) ... However if your product is good it may help a bit with local branding ? I am confused a bit ... Anyone tried this ?
I tried a newspaper ad once before (with another service though, not Google) and had no success. I also tried Google's audio ads which was a complete waste of money. I don't know... I really think you need to have a certain type of service/product in order to do well with these types of offline campaigns. I think they are probably not a good idea for most people.
I agree. Unless you're something like a retail store, paper ads probably won't do anything for you. Same with radio ads. You have to think about what kind of ads do you actually listen to on the radio. If you're like me, you change the station as soon as they start.
keep in mind, print ads are a specific target audience. depending on what your business does/provides, carefully consider whether or not its worth it. older people have an affinity to print where the younger crowd steers toward online.
I did a print ad with Google. My quarter page ad appeared in Motor Trend on page 97 of the July 2006 issue. It's very difficult to measure conversions, but I got good traffic with some residual.
You can't really measure these types of ads, except by an increase or decrease in your overall bottomline. That is why magazines and newspapers can charge what they do, nobody really knows whether they convert or not!
You can measure them to a certain extent - just use a unique url in the ad. I tested print ads out when they first getting started.
Agreed. There are ways to measure outside the standard online methods. Unique URLs, dedicated phone numbers, coupons and/or coupon codes for online actions, PO Box for mail-ins, etc. You just have to have the time and resources to follow up on these.
I know a retail site that gets most of its sales through offline adverts. If your product is something impulsive, then I guess few will be actively searching for it. However, if your product is something that people are likely to be searching for e.g. comparing model xyz for best price then online ads will be hard to beat.
hmm ... word of mouth is something really important for online leads or traffic or whatever u say relating this. Traffic we cant measure. But if ad position is good this may be worth a try then ... though we can try unique url and track via the Url ... But again we all are not sure about conversion and many other stuff .. there is no way to find out whether we should use it again or not ...