What will help me to convert more of my AdWords PPC traffic? Currently I am promoting some offers where I iframe in the landing page, so that I can run my tracking code. I am getting a lot of traffic particularly to a certain offer, but my conversion rate is horrible. I thought about changing it to direct link to the offer landing page, I will lose some of my tracking but will it improve the conversion rate?
It probably would help, but I think the problem first lies with you keyword advert. What is your bounce rate like on those pages that get all the great traffic? If its high, I suggest some A/B testing with the advert to be a little more specific to what you are offering. If its low, try the direct link to the offer landing page. I would reserve that solution as a last resort though.
Try building an actual landing page with 3-5 products. That can make a difference for you if you do it right.