which method do i pay for?

I wanted to know if PPC advertising is worth it.....i have already optimized my website and it is doing alright in google. I want to invest into some web marketing, I was wondering what would be the best bang for my buck so to speak.

 

PPC is worth it.. in a long term. Most advertisers will lose money in the start while gaining experiences to improve and getting to the right audience

 

PPC initially involves a lot of tuning once it set you will have no problems but for the best bang for buck surely go organic ............

 

Maybe you need to trial and error on your PPC campaigns until you find keywords which have low CPC and really work and make sales.

 

A lot depends on your product. Your margins against the competitiveness and cost of PPC.
Organic results...Page 1 ranking will produce more traffic/$ than PPC, but for most people SEO costs money as well as time to achieve the top 10 position.
If your budget is limited, dont bid for the competitive keywords. Build a list of hundreds of keyword phrases that will cost you the minimum bid. Set your budget and split it between SEO and PPC until you get to Page 1. Then you should start to benefit from organic results and expand the SEO which gives you maore traffic per $.

 

If you are getting any of top 3 rank in search engine then no need to do PPC else it is totally worth it.

 

PPC is mandatory to rank high in the SERPs for competitive keywords. It brings a form of "traffic" to the "SEOed tuned-landing page" that helps it move up in the SERPs.

I would recommend that you use the Adwords' Possession Preference feature to start with (maybe 2 - 4) until you determin what the cost per click will be. Being #1 will cost you a great deal.

Just remember to focus on the "conversion" not the "traffic" and you will be in good shape.

 

ppc ads are good for ONLY short terms.

if you want ot run that long way, you must focus on seo

 

Agreed. PPC can also be extremely expensive. It is best to try many different things.

 

it rly depends on wat servic eu r trying to offer.

If you are selling sumthing then yes. If you are making money from advertising then no, it is massive waste.

 

Adwords always the best choicee but make sure you manage your budget properly orelse you money will just go down the drain without getting anything in return.