Ironically i told my brother of this idea about 12 months ago. I never acted on it. Could have made good money telling google this before someone else came up with it.
Basically if you have a mobile website, you put the ads on it exactly like adsense and it will serve contextual ads, similar to adsense.
LOL- Damn..sounds like me. i told my sister 10 yrs ago about setting up a site where kids can meet and post all their crap- a place they can call myownspace :-\
Google AdSense program policies allow you to place only one ad unit on any mobile webpage. Ad units contain either one or two text ads. The ads are targeted to the content of your mobile webpage using contextual targeting. You can customize your mobile ads to fit your mobile webpages. Use the options below to specify ad size, style, and more.
i have few mobi domains let's see how will turnout. also this is in limited region. The services will be available to mobile publishers in 13 countries, including: Ireland, the US, the UK, France, Italy, Spain, Russia, the Netherlands, Australia, India, China and Japan.
but where i can get it , i also tought of similar idea , well i think now that will burst a mfa in wap