Traffic is constant and clicks too but ecpm is change daily and each day its going down and down so what should i do?? should i change the niche of the website?
Effective CPM From a publisher's perspective, the effective cost-per-thousand impressions (eCPM) is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the eCPM would equal $180/45, or $4.00. However, please keep in mind that eCPM is a reporting feature that does not represent the actual amount paid to a publisher. So basically I think this means the adverts that are being displayed are either not relevant to your content, or the niche you are in is too competitive or has a very low-payout. What niche are you in?
2 Years a had a good living only with Adsense. But my Adsense earnings also dropped dramatically, although the traffic to my sites increased about 5 times. I replaced Adsense with Clickbank and Affiliateers banners and links. This works good for me. I'd recommend to increase traffic and PR of your site with the new free tool BlogRush.