i was wondering whether Google considers the "IN" keyword as additional keywords or ignores the one in Google Campaigns. For eg: Are these two same, when I advertise in Google? Or do i need to advertise using both these keywords to get the leads or doing without the "IN would do? Phrase Match "Book Hotel in Delhi" & "Book Hotel Delhi" ??? Same question with Exact Match as well....... [Book Hotel in Delhi] & [Book Hotel Delhi] ??? Any light on this will be much appreciated.
I was wondering..if no one has ever confronted such situation in their campaigns!!! Any advice would be very much appreciated.
Thanks TVMatt, for at least asking me to rephrase the question....no one bothered to do so.... So here goes the question again...Let me put in the first part only initially and see how it goes.... Is the word "IN" considered or ignored by google if one places it in their Adwords campaigns? So, effectively, are these two keywords different according to Google? "Book Hotel in Delhi" "Book Hotel Delhi" Any light on this will be much appreciated.
The quotes signify a phrase match, so yes - "Book Hotel in Delhi" and "Book Hotel Delhi" would be two different keywords. For phrase matches, the term in quotes must be found within the search. For example, Book Hotel in Delhi India would show for the phrase-matched keyword "Book Hotel in Delhi", but not "Book Hotel Delhi" (that phrase isn't found in the search query). The same applies with exact match - exact match means that the searcher has to type in EXACTLY what your keyword is - so a keyword [Book Hotel Delhi] would only show an add if the user searched for exactly Book Hotel Delhi. However, if you entered Book Hotel in Delhi or Book Hotel Delhi without quotes, this would be a broad match and these two keywords would most likely overlap. Hope this helps!