So I have some adgroups in my adwords. I advertising exclusivly on the content network. I have several adgroups, each of these adgroups have maybe 200 keywords in them. Now for my question, is adwords using all these keywords togeth to trigger the ads together (ie it has to match all of the keywords), or does it just look for one keyword. Would I get more exposure if I created an adgroup for each keyword instaid of having hundreds of keywords in each adgroup?
So does having all those keywords help? All of these are for the same product so they all have the same one word in it. Would it better to delete all of those keywords and just use the one base keyword as a trigger?
When it comes to the content network, if volume is what you're looking for, I'm of the opintion the more keywords the better.
Alright thanks. I just had a big traffic drop over the last month or so. It seams be getting lower and lower. Months ago I started with only 1 keyword and it would generate about 400 clicks a day. It started to drop off. I added alot more keywords and got the clicks back up, now they are starting to drop again. I guess i'll try the one keyword method again and if not go back to my huge list.