125% ctr?

hi, im new with adwords. can someone explain to me how i got 125% ctr? there are 4 impressions and 5 clicks. tnx!

 

I've had this myself in the past.

Never heard a sensible explanation as to why it happens.

It only happens when you've got small amounts of data though...

 

I think it's something to do with people clicking on a cached page. I think

 

hmmm..ok. thanks for the info.

 

Hmmm... interesting - thanks for posting that!

I've only ever had it happen once and someone else asked me about it too... I just assumed there was a minor delay in updating the impressions and clicks.

Cheers

Stewart

 

I just thought it didn't have all the update stats so it was a little bit wacky.

 

someone who right clicked your ad and opened in a new window, then clicked an ad again.

 

I wrote them an email once about this. Here's their response:
Thank you for your email. I understand that you would like to know why
there is a discrepancy in your campaign statistics. Below, I have
explained this in detail.

Typically, it isn't possible to receive more clicks than impressions.
However, there are cases where your reports will reflect more clicks than
impressions, or a clickthrough rate (CTR) of more than 100%.

First, statistics for your ads aren't updated instantaneously. Clicks are
updated about every hour and impressions are updated every few hours.
Therefore, it is possible that the number of clicks displayed in your
reports could exceed the number of impressions until your reports are
completely updated. This usually happens by the end of the day (11:59pm in
the time zone you have selected for your account). To see the greatest
accuracy in your reports, we recommend reviewing a given day's reports on
the following day, when the servers have finished reporting the clicks and
impressions.

Secondly, because browsers cache the search results and ads on the search
results page, Google only registers one ad impression per search. However,
your reports will show multiple clicks if a Google user clicks on your ad
more than once in a cached browser session.* Please note, if your ad
appears on the second or third page of search results in addition to the
first page, your ad will accrue an additional impression for each page
that the user views.

*You may see a certain amount of multiple clicks in your weblogs. These
clicks represent legitimate users accessing your advertisement in expected
ways. It's possible that a user would legitimately click on your ad more
than once. For example, the user may be comparison shopping or returning
to your site for more information. Additionally, some Internet Service
Providers assign a single IP address to more than one user. In this case,
multiple clicks from the same IP address doesn't mean that someone is
clicking multiple times on your ad.

Let me know if there is anything else that I can do to help.

Sincerely,

The Google AdWords Team