Yahoo! just entered an agreement to acquire BlueLithium, one of the largest and fastest growing online global ad networks with a stable of direct response products and tools for advertisers and publishers. BlueLithium runs the fifth largest ad network in the U.S. and the second largest in the U.K., providing access to valuable audiences and increasing our ability to sell performance-based campaigns both on and off our network. http://biz.yahoo.com/bw/070904/20070904006334.html Out options as publishers are diminishing...
Who've heard about BlueLithium??? The price of $300 mil is pretty small by acquisition standards and valuations in this sector. They are just trying to increase reach in desperate attempt to catch up with google.
No one cares. As the previous poster said, they are just playing catch-up with Google. Yahoo should just call it quits and be acquired by Microsoft. What they really need to do is clear up the virus issues in Right Media before putting more things on their plate. What I do not understand, is why add to your plate without correcting the known issues within the company they just acquired a few months ago.
BlueLithium, are good and pretty big network. If your in that business you should have heard about them. All publishers should care. The less options you have among advertising networks the tougher things will get.
I am not sure about Right Media either. We tried using them -- they don't have any significant traffic to be useful to large advertisers. Looks like 2 suboptimal acquisitions; compare that to Google's Doubleclick acquisition, which has clients, dominance, and volume.