CPM For Leaderboard Ads?

Discussion in 'AdSense' started by airraid81, Aug 31, 2007.

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  1. #1
    I just noticed that my CPM for my text leaderboard is $0.37. What is the average? $.37 seems good to me. I used to have an image leaderboard, and it was like $.02, but now that I switched to text, it's 37 cents.
     
    airraid81, Aug 31, 2007 IP
  2. airraid81

    airraid81 Active Member

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    #2
    By CPM, of course, I mean CPM for just displaying. My real CPM is higher because of the clicks.
     
    airraid81, Aug 31, 2007 IP
  3. zodiac

    zodiac Peon

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    #3
    that would be ecpm.

    the higher your ecpm is, the higher cpm an advertiser has to bid to get on that ad spot.
     
    zodiac, Aug 31, 2007 IP
  4. Abhik

    Abhik ..:: The ONE ::..

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    #4
    hmm.. thats great..
    I'd say, you are lucky, my ecpm is between 0.1 to 0.2
     
    Abhik, Sep 1, 2007 IP