what is easiest way to get 1 - 2 cents keywords for your sites ? keyword tool in adwords has no option to filter out by price ... dont tell me about keyword traffic estimator thing , as it gets only high priced keywords so there has to be some way ..
If I may humbly promote my website (!), here's my guide to the minimum bid quality score (which determines your minimum bids, as Huligan just said). http://www.epiphanysolutions.co.uk/...words-quality-score/minimum-bid-quality-score
I have a question. When I want to add a new keyword in adwords advertising, should I start with the lowest price that adwords recommended for the word to be active, or I should bid higher.
You should bid higher and here's the reason. When Google determines your quality score, you CTR rate is part of the equation. By bidding higher, you will get a higher ad ranking. The higher your ad position, the better your CTR will likely be. Here are all of the factors that go into the quality score equation. - Keyword relevance - Ad copy relevance - Landing page relevance - Click through rate (CTR) - Keyword performance history - Other relevance terms Google will not share Since CTR is a factor you have less control over, you can help your quality score if you bid higher in the beginning so you have one less variable to work on.
Whilst I agree with Huligan's conclusion (yes), I'm not totally in agreement with the argument. Whilst Google does use the CTR when calculating the Quality Score, it takes into account the position that the advert is appearing in. As a result, getting a 2% CTR in 7th place would have the same impact as an 8% CTR in 1st place (invented numbers, but you get the idea). My argument would be that you need to try your advert in different positions, to see what sort of CTR you get in each. Once you know the conversion rate (and you multiply it by the profit per conversion to get your profit per click), you can work out which position generates the most profit for you. Here's an example of how the process works: http://www.epiphanysolutions.co.uk/google-adwords/ppc-advertising-where-is-the-sweet-spot.html
Keep in mind he's asking for a general answer. Your reply was dead on, but he's looking for a general rule that can be applied to all keywords. I agree rules of thumb and general guidelines (by themselves) won't get you where you want to be, but they can get you started and can lead to the detailed testing that is necessary to be successful.
It's not easy to get $.01 clicks... I'm getting some in the $0.02 to $0.03 range but the value of those keywords is pretty low anyway. In general, make sure your ad targets your customer well, make it enticing, and pick keywords that will generate clicks against your ad. If you do a good job you may notice the minimum bid amount decreasing. I think it is easiest if you go after terms that gets insane amounts of traffic but that doesn't usually represent much conversion value to the site that gets the traffic (otherwise they'd pay more). On the other hand, something I'll do from time to time is create two CPM campaigns. One is used when I find sites that seem to be on topic, that seem to show the ads in prominent places, that I'm willing to test. Those that perform very well get moved to the "keeper" campaign while I pause it in the test campaign. This lets me put a low limit on how much I'll spend day to day testing, while I can open up the spending somewhat on the proven sites.
The only way you're going to get 1 cent clicks: 1. 1 keyword per adgroup, 2 ads per adgroup. You may need to start out at 5 cents and then work your way down to 1 cent with a high CTR ad. 2. Bid on Content network ONLY in 3rd world countries. Good luck.
Incorrect and incorrect. There's plenty of $0.01 US based content traffic and you can get it without the single keyword per ad group method.
Hey, I have 1 cent minimum bids. Its only on one of my keywords though. (Yes I'm talking about the search network not the content!) My CTR is 17% so yeah...its pretty hard! Edit: Yes, My traffic is 100% US and Canada getting about a 7:1 ROI now.
I have managed to get 1 cent keywords but it didn't happen overnight. They started at about 10-15 cents and as the ad runs, every couple days I would go in and check the minimum bid and lower it down to that, then a couple days later lower it again. I was able to move about a dozen keywords down to 1 cent or 2 cents each over the course of two weeks with this method. These were all for US traffic only and only listed on the Google search site (no content ads or search partners).
Just a note on the earlier question. When using the Google Keyword tool try putting in a lower bid amount. This will often show you what you can actually get away with. example: - start with a high amount like $2.00. This will show you the max bids for top position. - then try $0.10 as a bid. You will find that in many cases you can still get top position or at least in the 2-5 range. The kicker is that you really don't know until you actually create the ad if that bid is going to be acceptable. Many keywords have a minimum bid that only shows up once you create the ad. Your quality score is a factor in this. mp :8^)
Good tip. (CustardMite) I love your website. I printed out the whole website I think.. The information you give away for free is unbelievable! Great website.
I've never been able to get bids that low in AdWords only other ppc programs... Thanks for the tips guys!
Not remotely true. I've got a campaign which only has minimum bids of £0.01 and £0.02. And that's on the Search Network. And it's got 215 keywords, spread across 6 Adgroups. I agree that having smaller Adgroups can be effective, as you can write more targetted adverts, but it's certainly not always necessary. The search campaign generated 1900 clicks from 22,500 impressions, at a ctr of 8.6%, from an average position of about 2.5. I've actually been paying £0.57 per click (about $1.10, I think?) as the terms are moderately competitive, so I would suggest that it's certainly possible, with the right website, the right keywords, and the right advert text, you can get low minimum bids. And that's on a campaign operating solely in the UK (which isn't a third-world country) Glad you enjoyed it.