Wow Google adwords is Soooo sensative. I had a quality score of "great" and a minimum bid of 4 cents. My CTR was 12% (Heck Yeah!). I went into my ads and made the display url words capitalized. ex: mysite.com to MySite.com 5 Minutes later.....10 cent minimum bids with a quality score of OK. I've just cut my ROI in half. (I was bidding 5 cents a click.) Why google...WHY! Now I have to go through the process of showing google that my ads are relevent ALL OVER AGAIN! I guess no profits for a while Any suggesstions?
Ouch! You tripped their algos. As a future tip.......ADD a new text ad with the desired change and split test to see first which is better. I used to change all my ads in an adgroup once too....but hated how income would stop until they were reapproved.....now I just add and continue on
Wow this is great information. I didn't know about it at all. I was also suspicious about this affect but didn't know this. So instead of changing an ad, is it always better to create another ad, test it and pause the old one when the new one reaches certain QS, CTR? Or is it better to start a new adgroup with your new ad text? and split the keywords between those adgroups?
I never edit ads, I just pause/delete old ones and keep making new ones. By pausing/deleting you leave a record of what you've tried which is helpful if your testing ads for an extensive period of time or just getting involved with a new account.
Thanks guys, my quality score is "great", I have a CTR of 17%(I love being the only advertiser), and my minimum bid is 1 cent! I never could imagine 1 cent search clicks but i'm getting them.
Excellent results. And thanks for the rep......my first one too!.....until now Ive been a rep virgin Thats right. Dont need to start new adgroups....would be too messy for me. If you using the same keywords....just add a new ad. If the other ad performed poorly compared to your new one then you can delete it. I always start each new adgroup with 2 ads to split test. Then I may end up with 3 or 4 ads per adgroup. Always tweaking them for better ctr. I find in the CN when I get ctr of 0.5% or more Google always blesses me with more traffic at cheaper rates....even if my bid is set higher. God bless their cotton socks! PS Just had my first AUD$1,000 profit day yesterday......Yahoo!