I have few adwords campaign. All of them have a daily budget, like $15/day or $25/day. However, the campaign spends always more than the daily budget. Yesterday, my $15/day campaign went up to $22. Something I do wrong I guess...but what? Any idea?
Seriously, I mean no disrespect but this answer can be found VERY easily in the AdWords help center: Why am I being charged for more than my daily budget on some days? Maybe it's a good thing people don't use Google anymore?
I know...Everything can be found VERY easily on Google alone. Maybe it's time to surf only one site: Google Thanks for the help. Not only I have more than 20% daily but I always pay much more every month without to get any refund as the document shows. I should rephrase maybe, but I'm afraid to annoy people who spend their life on DP... DP should have an automatic response-post: So each time anyone has any problem, the auto-post will be like: Google it! Thank you for using DP! Problem solved...
You should have the chance to get your money back, considering that you set your budget for a certain amount and it went over your budget. but I doubt that google would entertain such a notion.
It will spread out your money so that even if you spend more one day you'll spend less another until you have the $15 a day average.
That's what I thought. In my $15/day budget, I spend $22 average/day with a $660 average/month. Every month.
The posted link says that you will be credited if they overspend over a whole month. Eg. if you set your daily limit to $10.00, they won't charge you more than $10.00 * 30 in a month, even though the odd day might go over.
If you are spending more than your daily budget you have bigger problems than Google overcharging you. You are probably using too general keywords. Have you cut out the ones that aren't making you any money? If you are hitting your budget then your ads are going to get cut off sometime during the day as well. I would advise tightening up your campaign and using some exact matching. You could also try only running it at certain times of the day if you find that it's as tight as you can get it. Oh yeah - and turn off the content network! mike :8^)
I've just turned it back on But I ticked the option to set seperate bids, and I only bid 1p for it and seem to get thousands of impressions per day (> 10,000 most days). Clickrate is poor (< 10 per day!), but paying 1p to send Joe Blogs to Amazon based on a "buy {keyword:something}" ad is worthile in IMO
I'm not %100 sure but I think having an abysmal CTR on the content network will affect your quality score the same way as it will in the regular search. If that's the case then at the very least you should split your campaign so the content network is on it's own. Having a low CTR will keep you from getting a decent bid price and will probably get your ad pulled if it's too low. Someone please correct me on this if I've missed the mark at all. mike :8^}
the content network has it's own quality score, https://adwords.google.com/support/...+network+quaLITY+Score&topic=&type=f&onClick= but it doesn't influence your search network quality score "Quality Score for the search network only considers your performance on Google. Your CTR on the content network, therefore, has no effect on your minimum CPC bids or ad position on Google and the search network"