Do you bother with offers with low per lead payouts?

With some of the affiliate companies that I'm on, the vast majority of offers are in the range of $0.90 to $2.00 per lead. Of course there are also some $10per lead offers but those are mostly finance/mortgage/ringtones.

I'm sure people make money off low per lead offers. I'm just wondering how they make it work with PPC campaigns.

 

Short answer: no. Under $1 definitely not.

 

A $0.40 cent offer is one of my biggest earners. For every penny I spend I make 4 cents. Small when you look at it from that angle, but when you spend $500 in advertising...

 

they can be a goldmine...

 

so basically you get penny clicks on MSN/YSM/Adcenter to advertise for these low per-lead campaigns?

 

These low paying offers are in most cases free. Typically their conversions are very high and so if you have a large advertising budget, you can generate a nice return.

 

Pardon my noobness, but they're free in what sense?

 

free as in the user doesn't pay to use the offer. In some cases the user will however be required to install a toolbar or something else of a similar nature...so there is a catch obviously.