New Google Algorithm

Imagine you are an engineer working for Google in Google Labs. Your goal is to design a new superior ranking algorithm that is not compatible with its current BackRub algo.

Currently, there are two technologies, IMO:

1. Analyze keyword density of words and rank websites accordingly for any given search.
2. Find backlinks (i.e. citations) and assign importance categories on a scale from 1 to 10.

What else you can offer in order to solve two serous flaws Google currently has:

1. Avoid counting backlinks from websites that are purchased.
2. Avoid giving credit from redirects from old domains.

Both flaws come from BackRub algo.

Note. BackRub works well in book publishing industry, because it is much harder to publish a book rather than create a website. Thus, citations from hard copies usually carry importance that is not inflated by speculators. On the other hand, Internet presents new challenges that prevent that technology to work in fair way giving commerce websites and spammers to exploit it for their own benefit.

Any thoughts?

 

I think you hit the essential trouble they're having on the head. The "paid links" really hurt their algo. Conclusion: buy links and win.

 

what about technology #3, "user behavior" ?

 

it's intresting to read but yours is only a theory without proof

 

Hello,
sound good, but really I dont know if Google is using something like that...

Jakomo

 

I believe it is a metter of time when google will implemet traffic rank algoritm.
They already have a lot of data form google toolbar, alexa and analitycs to implement traffic rank as one of variables in their algo.

 

There is no way to automate an algorithm to find out if a link is purchased. They will have to flag those site manually and from this new database to prevent any purchased link from being credited.

 

I think backlinks should be so far down on the "what's relevant" list that they're under meta keywords

 

Relevancy should be taken into account. Getting a PR8 link from music site does not relate to the site made for health and beauty tips.

 

just to add my little thought here: relevancy should base on content instead of meta keywordsï¼›I should google already paid little attention to meta keywords now then before.

 

it's far different than what you think mate. Never heard about BackRub...

 

I thought that sort of thing was already considered?

 

links will remain an important factor for a long while, there hard to manipulate (good links)

 

That's a good thought. However, I presume this technology is not less labor intensive than BackRub. The computer has to have to analyse tons of data in a matter of seconds in order to present relevant results to each unique user. It will also require some sort of login system in order to store personal data and cookies. It's hard to implement since there could be identity theft complaints.

 

AKA-Google Analytics You think they give it away for free out of the kindness of their un-evil hearts? AND.. GoogleToolbar.. Why do you think they Pay to get people to install it?

 

This could be relevant. A lot of people uses music when the exersise, or in the beauty saloon.

It is like webhosting is in fact relevant to all sites

 

I would also vote for the user behaviour, and some other data from google toolbar.

 

Its great idea of u - Kasparoff.

i love this topic and will add the features about which Google should take care of and th things whih should avoid..

wait !!

 

Thanks richweb. I appreciate your kind words.