question about quality score in relation to keyword status

Discussion in 'Google AdWords' started by absentx, Aug 21, 2007.

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  1. #1
    Right now I have some keywords that are showing a quality score of GREAT but at the same time, when I mouse over their status, some of them say "your ad is not showing on the first page"

    What I dont understand is that one of my keywords, which we will call keyword A with a QS of Great, has a higher CTR and a higher average position than Keyword B, which also has a QS of Great.

    But if I highlight keyword A in the status column I see "your ad is not showing on the first page"

    If I highlight keyword B it says "this keyword is ok"

    both of them show average positions of about 3 or 4
     
    absentx, Aug 21, 2007 IP
  2. bigmarvloyal

    bigmarvloyal Active Member

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    #2
    If your ad aint showing on the first page then you need to up the bid for that keyword.

    Just because the quality score is GREAT doesnt mean you are guaranteed a first page spot.

    The other keyword with "Ok" quality score may have less competition for starters.

    Try increasing your bid for a day or two, increasing your CTR and then lowering the bid again which normally works well for me.

    Cheers

    Stewart
     
    bigmarvloyal, Aug 22, 2007 IP
  3. cianuro

    cianuro Peon

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    #3
    Are you bidding more on one keyword than the other?

    If ALL advertisers in your niche have a great quality score for a particular keyword, who gets the top spots? The higher bidders, that's who.
     
    cianuro, Aug 22, 2007 IP
  4. absentx

    absentx Peon

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    #4
    Right, but why does it show my average position as 3.9 or something like that?

    If my ad "isnt showing on the first page" then why does it show me a first page average position?

    In this particular keyword, I had 2200 impressions today and 46 clicks, and it says the average position is 3.9, but I still get the "isnt showing on first page" thingy when I highlight it.
     
    absentx, Aug 22, 2007 IP
  5. michael817

    michael817 Peon

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    #5
    If you're advertising in more than one country, the average position is for all countries. "Isn't showing on first page" is for your country not all countries.

    Hope this helps.

    Michael
     
    michael817, Aug 24, 2007 IP
  6. FirstByte

    FirstByte Well-Known Member

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    #6
    I don't entirely agree, I've seen Adwords campaigns with average pos. 1.1, bringing in 26K clicks and the average CPC was $0.01. purely based on relevant campaign structure.

    Adwords rewards campaigns that are relevant, more relevant your campaigns are to the search query the better.

    Google doesn't mind offering average CPC of $0.01 for relevant campaigns, since their milking the other 9+ advertisers as they all try to outbid each other.

    that's my 2ct
    Fb
     
    FirstByte, Aug 24, 2007 IP