Hi Guys, I found this Article, in following link with title as "American Airlines deeply concerned about Google's major source of income". http://english.pravda.ru/business/companies/21-08-2007/96173-american_airlines-0 Please let me know whats this all about i am confused
It's about advertisers bidding on trademarked keywords. Let's say you're currently selling your own trademarked product 'Music Albums X'. You invested a lot of money and time, but business goes great, so you do some advertising, and people start using Google to search for your product. Your competitor, who's also selling music, decides to start an Adwords campaign to bring some traffic and potential customers to their site. They notice that you offer a similar product in the same market, and that some people are or might be Googling your product's name. So they simply start bidding on your trademark, 'Music Albums X'. Now whenever someone searches for your product, your competitor's ad will show up, probably trying to convince your prospect to actually buy their product/service instead of yours. Google allows this and you're OK, as long as you don't use any TMs in your adcopy. Although questionable (it sucks when someone does this with your product name/TM), it's an effective way to get some extra traffic if you have a few well known competitors as you can simply bid on their product names...
If you ask Google to, they can stop people bidding on your trademarked term. Here's their policy: http://adwords.google.com/support/bin/answer.py?answer=6118&query=trademark&topic=&type=f&onClick=
Here's a link to a better write up of the issue: http://blog.ericgoldman.org/archives/2007/08/american_airlin.htm
I also found an interesting article about Google and their ad campaings. Apparently American Airlines is suing Google for bid wars on keywords. American Airlines suing Google
It varies from country to country. See: http://adwords.google.com/support/bin/answer.py?hl=en&answer=6118