Problem With Pay Per Click Quiz -- Can You Help?

Yesterday, I announced to my subscriber list a unique pay per click analysis report that I published on my site (it's FREE)...

... And after montoring my stats, I'm finding most people aren't reading it -- I'm a bit suprised.

Maybe I'm doing something wrong.

Can you take the pay per click quiz and read my custom analysis and help me understand why I'm not getting prospects to read it?

I know... I know... I should charge for it, but I want to use it as a joint venture/lead generation product (and make money on upgrading to my member's only site).

Here's the URL (again, it's FREE):
http://www.marketing-ideas.org/PPC-SEO-Quiz-Start.php

By the way, if this is at all considered spam, I apologize in advance (and please delete).

 

How would reading the analysis allow us to help you understand why other people aren't reading it?

 

I'm not sure... a bit frustrated here.

I put a lot of time into this report. I wrote 28 different versions (7 quiz questions time 4 possible answers).

I'm thinking maybe there's almost too much information in the analysis, and my subscribers are fleeing.

I've been asking my subscribers for feedback... that takes some time.

 

It's a bit longer of a process than I would expect. I know you're trying to build a list but my gut says people expect to see the report at at least 2 points and instead they are asked to enter more info/go to another page. When I received the e-mail that told me I had to go log in somewhere else that's where I dropped.

(i just filled it out with sample data)

 

I really appreciate you investing your time helping me...

... Actually, getting people to take the quiz has been the easy part... currently generating a whopping 56% response (last time I checked)...

... I just don't get why people aren't spending much time reading the analysis -- I'm guessing it's way too much information.

That's amazing because I took all of the tips I've posted in this forum, sorted it, and offer it. Stunning. I'm stumped.

 

Can you eliminate the password access to the report?

Maybe just enter an email and then get it.

I could see how some people just lose all interest when they find out they have to go check their email.

 

well, I gave it a go. I thought it was interesting, and the process of answering the questions was very straightforward. Why do you think people aren't reading it? Are you tracking the amount of time they spend on site? In which case I'd suggest that a lot of people do what I did (and what I think a lot pf people do on blogs, forums etcetc) - which is speed read the bits that are already known and familiar to them, and pause and give a bit of thought to anything that's a new idea.

 

My stats tell me the extra step of logging in isn't at all the issue...

... The issue is the time on the page is very low.

 

You need to eliminate the need for reading each possible answer in the quiz. Instead, assign gradations to the answers. One through five. One is worst, five is best. I know that doesn't allow for subtleties, but it lets people race through the quiz faster. Of course, you would need to rewrite the questions accordingly. Also: I felt cheated after taking the quiz and finding I had to enter my email... I wanted instant answers.

 

I'm glad you thought it was "interesting" (is that good or bad)...

... Can you tell me what you thought was the top "pause" moment?

I appreciate your help in advance.

 

I appreciate your reply... a bit confused about the gradations.

And about feeling cheated -- I've been told I should charge for this analysis (right now it's free). How would you recommend I bring this up (so that giving an email seems like a pleasure)?

 

I got an email (after participating in the quiz),
I clicked the email
I entered the userid and pass (and thought the analysis will show in the next page)
But I was asked for a nick name
I entered the nickname (and wated for the analysis in the next page)
But it shows:
Great... your Alert Subscription has been confirmed. (i never subscribed for an alert??, )
I clicked on:
Click here to see your alerts Sarathy...(i wated for an analysis in the next page)

But where is the analysis????

 

What I mean by gradations is the type of quiz you often see like this:

How do you like Google AdWords? (1=worst; 5=best)
1 -- 2 -- 3 -- 4 -- 5

Again, I realize that this doesn't allow for some of the subtleties that your answers provide--but the gradated answer system allows users to plow through much faster.

 

At the bare minimum, mention on the quiz page that we'll be providing an email address later on.

Otherwise, great quiz.

 

Why thank you.

Can you tell me what part of the quiz did you enjoy the most?

For me, it was the checklist on how to maintain your Google Adwords' campaign on a weekly basis to keep click costs down and to attract higher quality leads...

... But of course, I'm biased.

 

Just took the quiz.

To be honest, I can see why some people may switch off quite quickly when reading it.

My first reaction was that there was so much of it - 7 questions, and I've got a 2,500 word analysis. The sheer length of it would put somebody off if they only filled it in on impulse.

There also appears to be a disconnect between the answers I chose and the analysis. For example, in question 1, I said that

"I Religeously Look At My Website Stats Counter".

The analysis begins

"It's good to hear someone raise their hand and ask for help at mastering testing and tracking."

I wasn't aware that I had!!!!

Within a few paragraphs, I'm reading that:

"If you'd like to take advantage of precisely tracking your own pay per click leads, but don't want the risk of having your competitive intelligence seen by others, I've got a great, FREE solution for you."

Suddenly, the analysis is starting to feel like a sales pitch...

The rest of it's fine, but I think that simply moving this question to the end would have a significant impact (at least for people who answered the same as me)...

 

Its a very good report, will be really helpful to newb's and intermediate's.

I would suggest you to have a main snapshot of report (with a link "more" which when clicked loads the full result on the same page) below every question,
It would give the page a shorter look., Because the report is very big

 

I really appreciate the honest feedback...

... The last thing I want is the analysis to seem like a sale pitch...

I'm using this quiz/analysis to form joint venture relationships -- and I thought this would be a great introduction to my site.

I can't stand "pitch fests" myself.

With that said, you pointed out this paragraph:

"If you'd like to take advantage of precisely tracking your own pay per click leads, but don't want the risk of having your competitive intelligence seen by others, I've got a great, FREE solution for you."

Maybe you can help me word it differently... it's true, the FREE solution is to get TraceWatch... it's freeware. There's absolutely no catch to get it (expect it's quite difficult to install the first time).

Any ideas on this?

I like that idea a lot, Sarathy...

... Sort of a "Cliff's Note's" version first, then a link to the full report.

That's going to be a lot more work on my end, but there's no doubt it's going to be worth it.

I do think the amount of pay per click strategies is overwhelming most of the readers... and maybe that's good for those who are beyond the intermediate level.

Thanks again!

I just thought of another idea, Sarathy...

... How about either an audio version (or even a video version)?

I have the technology to merge the 28 different possible analysis points as one continuous media file.

It would be a lot easier to pull off for me... would that work for you?

 

you can very well do that too.,
having different types of features is always a plus, but you can still integrate the "More.." thing also,

 

Yep... I'm goint to work on the "More" link strategy first, then add audio.

Thank you.