The answer to this question will impact my (and im sure others) SEO greatly. Under googles adword keyword search tool. If you type in Online Free Cars it auto switches it to Free Online Cars with Avg/Avg. BUT if you type in "Online Free Cars" with quotations it does not auto arrange the text and you end up with Avg/Zero. Now does this mean someone has to type in google with the paranthesis "Online Free Cars" for that to work, or does it simply mean anchor text Online Free Cars has avg traffic and zero competition.? Would hate to SEO for this phrase thinking it has little competition only to find out I was really SEOing for Free Online Cars when I thought it was Online Free Cars. I've been frustrated and lashed out a bit before about this, but can someone plz help us in need. Rep will be added.
Quoted from Google Help: Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers. Run a Search Query Performance Report to see what keyword variations trigger your ad. Phrase Match - If you enter your keyword in quotation marks, as in "tennis shoes," your ad would be eligible to appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms before or after the phrase. For example, your ad could appear for the query red tennis shoes but not for shoes for tennis, tennis shoe, or tennis sneakers. Phrase match is more targeted than broad match, but more flexible than exact match. Exact Match - If you surround your keywords in brackets - such as [tennis shoes] - your ad would be eligible to appear when a user searches for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad wouldn't show for the query red tennis shoes or tennis shoe. Exact match is the most targeted option. Although you won't receive as many impressions with exact match, you'll likely enjoy the most targeted clicks - users searching for your exact keyword typically want precisely what your business has to offer. Negative Keyword - If your keyword is tennis shoes and you add the negative keyword -red, your ad will not appear when a user searches on red tennis shoes. Negative keywords are especially useful if your account contains lots of broad-matched keywords. It's a good idea to add any irrelevant keyword variations you see in a Search Query Performance Report as a negative keyword.
I am not sure how AdWords work...or what does that mean in adwords...anyway if you want to know more about advanced operator syntax you could head over following the URL and give it a read. Tho some of the advanced operators have been mentioned by speeda1.
thx for responses, but what if you dont plan on buying adwords for it...I'm talking just straight organic. Do the same rules apply and that anchor text of Online Free Cars gets avg traffic with little people trying to win that keyword or will it be SEO'd as if it were Free Cars Online (the way google reorders it)? or is that only determined by amount of SERPS
My previous response applies to Adwords. I can barely understand your question. The following page describe how Google handles searches. http://www.google.com/help/basics.html
The way to check whether you have competitors or not is to go to google and do a search there. if you have "not found" result and tons of results from overture, then you are finding a great keyword phrase. Just hope that people will include the quotes when they search or it will be useless (like in your e.g.)