Impressions go to zero for "Great" keyword?

Discussion in 'Google AdWords' started by tbarr60, Aug 15, 2007.

  1. #1
    I notice my traffic on a key page was off today I tracked it back to Adwords traffic and found my number one keyword from the last two years suddenly had zero impressions down from several thousand as of yesterday with a decent CTR and a ridiculously low min bid. I am hoping this is a temporary glich as this was a good source of traffic including 5300 visitors last month that perform well for me
     
    tbarr60, Aug 15, 2007 IP
  2. Grant

    Grant Active Member

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    #2
    Keep us updated..
     
    Grant, Aug 16, 2007 IP
  3. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #3
    tbarr, any more details? Search? Content? Active? QS? Diagnostic tool results?

    Don't know if you were looking for help or just venting:)
     
    GuyFromChicago, Aug 16, 2007 IP
  4. tbarr60

    tbarr60 Notable Member

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    #4
    The mystery was solved at midnight. I received an email stating that a trademark word was in my ad so the ads were disabled. The funny thing was was that the ads were still showing as active when I posted but late at night when I checked back it had 5 of 5 ads disabled message. I am sure this wasn't there before as I remember seeing a message that a few keywords were disabled and I adjusted a few up.

    So there was a lag in between when ads were disabled and when I was notified that they were.
     
    tbarr60, Aug 16, 2007 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #5
    Gotcha.

    Just an FYI, I'm sure you can just resubmit an ad that doesn't use the TM in the ad copy and it will go through no problem. You can bid on TM's, just can't use them in the ad copy (at least that's the US policy).

    Good luck on getting that traffic back!
     
    GuyFromChicago, Aug 16, 2007 IP
  6. tbarr60

    tbarr60 Notable Member

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    #6
    The traffic came back.

    If I bid on a TM word and use {keyword:TM word} my ad will show the trademark any way, right? I also find it funny that my sites help the community that uses their product but I can't mention them. :(
     
    tbarr60, Aug 16, 2007 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    My hunch is the ad won't show or will at some point get declined. That's just a hunch, never really looked into it much before.
     
    GuyFromChicago, Aug 17, 2007 IP
  8. tbarr60

    tbarr60 Notable Member

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    #8
    I don't think that last post was clear. An example would be something like {KeyWord:software company} and if I bid on Microsoft as a keyword my ad would display Microsoft. They couldn't really ban my ad but they could ban the keyword.
     
    tbarr60, Aug 17, 2007 IP
  9. CustardMite

    CustardMite Peon

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    #9
    But Google can stop you bidding on the keyword "Microsoft".

    I used to do some work for a company that sold Blackberries, but couldn't bid on the term (even though it was in Blackberry's interest for them to sell them, and Blackberry weren't bidding on the term themselves).
     
    CustardMite, Aug 17, 2007 IP
  10. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #10
    IN the US Google prevents advertisers from using a TM'd term in the ad copy but does not investigate/prohibit people from bidding on TM'd terms.

    I think they'll ban your ad...but could be wrong.

    http://adwords.google.com/support/bin/answer.py?answer=50006

    Not in the US:)

    edit/add - http://searchengineland.com/070817-083933.php (related to the TM issue)
     
    GuyFromChicago, Aug 17, 2007 IP