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PPC vs SEO - what's better for ROI?

Discussion in 'Affiliate Programs' started by frankcow, Aug 15, 2007.

?

Which is best?

  1. PPC

    12 vote(s)
    29.3%
  2. SEO

    17 vote(s)
    41.5%
  3. Both

    12 vote(s)
    29.3%
  1. #1
    OK, I'm going to get serious about Azoogle and CJ again very soon (within a couple weeks). Just would like to ask people - what do you think is the best option for driving qualified traffic and the highest conversions?

    Should build a site around an offer, get it ranked high? Or should I just build a landing page and PPC it?
     
    frankcow, Aug 15, 2007 IP
    sundaybrew likes this.
  2. Fewleftstanding

    Fewleftstanding Peon

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    #2
    Well, ROI = Return on Investment.

    Doing SEO for yourself can be free or very cheap, so I would think it would give you a better ROI.

    Then again, if you know nothing about SEO and you would have to pay someone to do it, PPC might be better.

    Personally, I use both.

    SEO content sites that link to landing page (some of them cloaking/redirecting), and have PPC campaigns on Adwords.
     
    Fewleftstanding, Aug 15, 2007 IP
  3. MrX

    MrX Well-Known Member

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    #3
    I've had better conversions with organic vs ppc. But they both work fine if you know what you're doing.
     
    MrX, Aug 15, 2007 IP
  4. Entrep

    Entrep Well-Known Member

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    #4
    What he said ^^^^
     
    Entrep, Aug 15, 2007 IP
  5. Volknet

    Volknet Peon

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    #5
    A nice combination of both seems to be the most profitable.

    Use SEO for more generalized terms (high traffic), use PPC for people ready to buy... AKA Long tail KW's
     
    Volknet, Aug 15, 2007 IP
  6. larysmith711

    larysmith711 Notable Member

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    #6
    I have some buddies that make tons of cash in PPC using AZ and/or CJ. I've done it both ways... I've made a few bucks from PPC and I've lost a few bucks from PPC.

    My organic SERPS is what brings in the most money. Granted... I'm more at home with organic Vs PPC and this is where my time is best spent.

    My best month with:

    PPC = $XXX.XX (I sucked)
    Organic = $XX,XXX.XX (almost $100K)
     
    larysmith711, Aug 15, 2007 IP
  7. dcristo

    dcristo Illustrious Member

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    #7
    If your good at SEO, no doubt it will provide the best ROI for the long term.
     
    dcristo, Aug 15, 2007 IP
  8. guk6kk

    guk6kk Peon

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    #8
    Both..Now with QS involved, I guess you are doing both PPC and SEO when doing affiliate marketing.
     
    guk6kk, Aug 16, 2007 IP
  9. xboxundone

    xboxundone Well-Known Member

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    #9
    SEO... nothing beats steady stream of free traffic... but ultimately you want to tag team with seo and ppc!
     
    xboxundone, Aug 16, 2007 IP
  10. sundaybrew

    sundaybrew Numerati

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    #10
    I would agree with the "seo" aspect as well,

    And since BLACKHAT is becoming the norm , might as well go with seo

    Oh yea and don't say you don't do blackhat either :)
     
    sundaybrew, Aug 16, 2007 IP
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  11. Fewleftstanding

    Fewleftstanding Peon

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    #11
    Tis true... :)
     
    Fewleftstanding, Aug 16, 2007 IP
  12. frankcow

    frankcow Well-Known Member

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    #12
    Ok, so most of you tend to agree on the SEO side of things. Now, here's my plan
    1) create a site with real, unique content about a specific product
    2) work on seo, within a couple months have some real organic traffic
    3) add a page about buying that product, and link to the offer

    Does that look like a good formula?
     
    frankcow, Aug 17, 2007 IP
  13. Volknet

    Volknet Peon

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    #13
    It's a generic example and there are sooo many factors that go into it... essentially if you do it right (IE look at other successful sites that do this) you could make some cash.
     
    Volknet, Aug 17, 2007 IP
  14. sundaybrew

    sundaybrew Numerati

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    #14
    Good start ,

    If you need some help getting going let me know :)
     
    sundaybrew, Aug 17, 2007 IP
  15. morphy

    morphy Peon

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    #15
    Your plan sounds good
    I vote for SEO, I can't imagine myself uploading funds to my Adwords account again
    Good luck buddy
     
    morphy, Aug 17, 2007 IP
  16. SEO Jeff

    SEO Jeff Active Member

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    #16
    I was to afraid to try PPC at first but over and over my rankings would tank and I would get busted. I did $320 in 1 day with just ringtone affiliate offers and the rest was $275 a day but the end of the month Google really crapped on me so I am now doing more PPC then anything
     
    SEO Jeff, Aug 17, 2007 IP
  17. BlackHatSystem

    BlackHatSystem Active Member

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    #17
    In terms of ROI, SEO is better. It can be free if you do it yourself. Or VERY EXPENSIVE if you hire a trusted company to do it. Furthermore, SEO does not provide control over results. PPC does.

    So it just depends on which kind of SEO you do. If you do it yourself, it will give you very good ROI if you target the good keywords (high traffic, low competition), but will be very time-consuming. If you hire a company, it might not give a good ROI... depending on the programs you are promoting, and the rates of the SEO company (and of course the quality of their work).

    PPC is good because it is predictable. You can check your stats, split testing ads and keywords, improve your ROI, increase advertising budget, decrease CPC...

    I would definitely choose PPC along with other paid advertising alternatives. However, if you have some time for SEO, it can bring a few free leads every month for life, without having to work on it again.
     
    BlackHatSystem, Aug 19, 2007 IP
  18. billkor

    billkor Peon

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    #18
    Its true that with seo your roi will be much better. On the other side though ppc provides faster results. Imagine for a second that you are perfoming seo for your website for longtail phrases that don't produce any profit, that's 1 month lost. whereas with ppc you can test things instantly..
     
    billkor, Aug 25, 2007 IP
  19. gropius

    gropius Peon

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    #19
    A few years back I thought PPc was making me money, when we started to track, very easy to do now, We found ot diff. We still do both. But luv the SEO
     
    gropius, Aug 31, 2007 IP
  20. soniqhost.com

    soniqhost.com Notable Member

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    #20
    If you know how to do SEO yourself a better ROI would be in SEO.
     
    soniqhost.com, Sep 3, 2007 IP