Hello all I have an expiring domains service based on a sales letter on the root domain. We are working to relaunch the software and the whole website. I want to know what performs better: The same sales letter style on the root domain or maybe a more professional look e.g a CMS based layout. I know that most of my customers and visitiors are skilled in more or less in internet marketing. I THINK they don't want to read a whole sales letter the only need facts. Split tests is not really an option this would be way to much work instead of testing headlines or something Does anyone have experience and can give me some advice? Uwe
I have done one for the actual version and planing to do this for relaunch. But that doesn't solve my problem
cms will SEO and PERFORM better, if you do content on it. But simply a one page cms vs. a landing page, all things equal, no difference.