I heard lot of people saying its their first choice over Yahoo on search marketing etc. Whats your opinion?
Google sends more traffic to your site for same keywords as yahoo. I guess that would be the main reason.
I really think it depends what offer you are promoting, the niche, your keywords, etc. I prefer google over yahoo, but I have never used yahoo so I am biased. I will have to try it out.
It is because Google has out surpassed Yahoo in most areas of search engines. Among webmasters Google is king of the search engines and that is why you see everyone worried about their results in Google and other stuff like PR. Yahoo is ok but is not as wide used as Google.
Definitely more traffic and most of people have google search engine as homepage. The google firefox search engine has been on my homepage for over 2-3 years now. Friendly user interface, fast and so easy to use.
You know, I have heard the phrase "just google it" for web searches among many people, tv shows, talk radio, etc. Its infringing on copyright just the same as when "Xerox it" meant to make document copies. Well maybe not copyright or trademark infringements, but you get it.
Google developed an algorithm that was better than the rest of the market. At the time, Yahoo was still a search portal, which basically meant it was a directory that had a lot of spammy links from big corporate sites that could afford to pay Yahoo a few hundred bucks a year for a listing. Google's search solution was much better, and Yahoo has been playing catch up ever since.
Intersting. I was going to say because google is better and this and that. But you're right - from a webmaster point of view, it's that google provides lots more traffic.
The Google Brand is now a house hold name. They have achieved successful brand awareness in both the commercial and consumer markets. Google's products, services and tools are excellent, and they provide some of them for free.
I prefer Yahoo mail over Gmail and several other yahoo products, but also the same goes for some google products, I prefer google maps over yahoo. As far as the actual search engine goes I use both othem regularly and do not tend to favor one or the other and SEO my sites to get ranked in both, although I find it easier to land in yahoo