I can't seem to find a way to assign particular words to particular ads. For example, if I want to choose so many or all of my words, can I then assign those words to ads that are relivant? Is this possible? Thanks
If I understand the question, you're asking how to assign different adverts to different groups of keywords? If so, then use different Adgroups. Every keyword within an Adgroup gets the same advert(s), but different Adgroups can have different adverts...
Perhaps you are thinking of Dynamic Keyword Insertion Feel free to post questions about it, I'd love to help.
Yes, you can. Setup different Ad Groups within a Campaign, and in each ad group you can have a specific ad & keywords associated with the ad. Want a different ad for different keywords? Just create a new ad group.
If you're interested, Yahoo Marketing Solutions (the old Overture) allows dynamic keyword insertion. It works very well.
Google & MSN also allow dynamic keyword insertion... Anyway, dynamic keyword insertion is not always the best way of writing ad copy (in fact, you still need to break up relevant keywords into ad groups & write relevant ad text for the keyword groupings when using insertion, or you'll have very ineffective ads).
I have a couple vouchers for Yahoo and MSN. That is my next step, I figure it might be a good step considering everybody seems to use Google right now.