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What rights do you give buyers when selling content?

Discussion in 'Copywriting' started by zac439, Jul 31, 2007.

  1. #1
    I've noticed a lot of people are starting to offer articles for rewriting, instead of just the sole purpose of selling to one buyer.

    I was interested in knowing if there is actually more money in selling a pack of, let's say, 10 articles multiple times versus selling the same 10 articles uniquely to one buyer.

    Sure, the price of sale will be lower, but is there enough of a market for copywriters to sell enough of rewritable content to make more money otherwise?
     
    zac439, Jul 31, 2007 IP
  2. marketjunction

    marketjunction Well-Known Member

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    #2
    I give them the right to give me lots of money. :)

    Actually, the rights I give depend on what the client wants. For the most part, I give them the right to do what they want with the content.

    But, I'm not sitting here writing SEO articles for 5 cents per word either.

    Here's the problem with reselling. It all depends on YOU.

    Let's talk examples.

    Imagine I just made 10 300-word articles. Okay, let's say I sell 50 copies of that pack @ $10 a pop. That's $500.

    Figuring out by word gives us a total of $0.166 per word roughly.

    Is that good? If you get far less than $0.166 per word (I don't), then it's fantastic.

    Now, if those articles are evergreen in nature and you can sell unlimited (or very high) quantities, there's a lot more profit potential.

    Here's a business 101 lesson. If you have to charge less and sell more to make money, you're on a path for failure. Eventually, you'll price yourself down so far that your business implodes.

    I know you asked a simple question. I'm sorry.

    1. There can be more money in reselling content. You need to do the math. Whether or not it's viable will depend on what you charge/make now for one-offs.

    2. Oh, there wasn't a two.

    :)
     
    marketjunction, Jul 31, 2007 IP
  3. lkj

    lkj Peon

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    #3
    I don't think PLR articles can be easy to sell.. people prefer the unique content because PLR needs to be rewritten anyway. However, not many writers can write _very_ good articles.... with bought PLR articles you can at least direct the writer in the right direction if you find PLR articles helpful.
     
    lkj, Jul 31, 2007 IP
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  4. latoya

    latoya Active Member

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    #4
    It depends on what the customer needs, is willing to pay for, and how I think I can monetize the content in the future.

    I used to sell full rights to my content, until I realized most people don't need to have rights to content forever and if they do, then they should pay accordingly.

    Now, I sell two years exclusive online rights with the option of renewing the rights after the two year period has expired. That way, if the website goes down for any reason, I can still make money from that content.

    I also have PLR available for customers who want cheap content no matter what strings are attached.

    It's possible to turn PLR into a full-time income, but the actual article writing is only a small part of the success. The rest comes from having in-demand content and a strong marketing plan.

    If you can figure out how to sell salt to a slug, you'll be successful in whatever you choose to do.
     
    latoya, Aug 1, 2007 IP
  5. matt608@

    matt608@ Well-Known Member

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    #5
    It depends what market you are in. When I sold my old blog for $1000 I said the new owner could do what ever he legally wanted with the content, and I could not use it anymore at all.
     
    matt608@, Aug 1, 2007 IP
  6. ZeroInfinity

    ZeroInfinity Banned

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    #6
    "If you can figure out how to sell salt to a slug, you'll be successful in whatever you choose to do."

    Wrong - all you need to do is supply a demand, and I don't think slugs would want salt, would they?
     
    ZeroInfinity, Aug 1, 2007 IP
  7. marketjunction

    marketjunction Well-Known Member

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    #7
    That's correct. It's really business 101.

    You can have supply to meet a demand, but it doesn't mean *your* supply will move.

    Knowing how to sell is especially important for the small business owner.

    Creating supply to meet a demand is just one part of the equation.
     
    marketjunction, Aug 1, 2007 IP
  8. ZeroInfinity

    ZeroInfinity Banned

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    #8
    Why - don't you conduct market research and intensively market your services (or products) as well as identify your prospective clientele market and competitors in order to compare your plans of implementing your business model before you supply a demand? lol - now that's business 101 for you! :)
     
    ZeroInfinity, Aug 1, 2007 IP
  9. ZeroInfinity

    ZeroInfinity Banned

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    #9
    "If you can figure out how to sell salt to a slug, you'll be successful in whatever you choose to do."

    Selling salt to a slug - Here's some advice: sell products, or services if possible, to a slug that would provide it with a means to naturally grow out a defense mechanism against salt: you just supplied a demand - security, perhaps the most heavily demanded element by people around the globe (how much is the US spending against terrorism?). But profiting from this doesn't end here - sell the slug salt since it can eat it up by then, right? Anyway, eating something up that its ancestors couldn't would probably be a highly viable product - how much did the US spend to send a man to the moon, or how much humanity it took the US to bomb an entire nation? These things couldn't be done by then, and this country bought it bigtime! :)
     
    ZeroInfinity, Aug 1, 2007 IP
  10. latoya

    latoya Active Member

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    #10
    You missed the entire analogy.

    If you have good sales skills and supply you can create your own demand. And if you can convince someone to buy something they don't need - or that may even cause harm to them - well you're a damned good salesperson, i.e. gun and tobacco companies, both multibillion dollar industries.
     
    latoya, Aug 2, 2007 IP
  11. ZeroInfinity

    ZeroInfinity Banned

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    #11
    Wrong - the statement needed elaboration, and elaborate I did since the analogy implied wrong conclusions without accurate elaboration.
     
    ZeroInfinity, Aug 2, 2007 IP
  12. DeniseJ

    DeniseJ Live, Laugh, Love

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    #12
    The statement didn't need any elaboration at all. I understood perfectly what Latoya was referring too - and she's absolutely correct.
     
    DeniseJ, Aug 3, 2007 IP
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  13. Joint2DWorld

    Joint2DWorld Banned

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    #13
    Right on! Guns and cigarettes? That's not the demand: security and addictive satisfaction are, and slugs just don't want to get near salt since they're not addicted to it nor feel a sense of security around it, you know.
     
    Joint2DWorld, Aug 4, 2007 IP
  14. latoya

    latoya Active Member

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    #14
    Are you trying to tell me that people don't buy guns because they want protection and cigarettes because they get satisfaction from their addiction? Wooowwww...what rock have you been hiding under?

    That mentality is exactly why so many people suck at selling. It doesn't matter if the slug isn't addicted to salt and doesn't feel secure around it, get him addicted to it, make him feel secure. Convince him that it's cool to turn into a pile of goo after lathering himself in salt. Convince him that he's missing out on something if he doesn't turn into a pile a goo. Tell him that all his friends are doing it. Tell him the people he envies are doing it.

    Everyone is going to have a reason not to buy what you're selling. Your job is to negate your customer's reasons against buying your product.

    So for PLR, the main concern is about having non-unique content. Well, what every PLR provider has to do is convince the customer that having non-unique content isn't so bad. Either by diminishing the effects of non-unique content or making the benefits of PLR outweigh the costs.

    My analogy, for those who can't/won't simplify their minds, only means that if you can figure out how to sell someone a harmful or fatal product, you can sell anything to anyone. I'm sure there are some who'll still refuse to get it, though.
     
    latoya, Aug 4, 2007 IP
  15. DeniseJ

    DeniseJ Live, Laugh, Love

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    #15
    Latoya, maybe you should give up trying. Some people are complete clods :p I understand what you're trying to say and it makes sense.
     
    DeniseJ, Aug 4, 2007 IP
  16. internetauthor

    internetauthor Peon

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    #16
    You forgot to tell him that all the girl slugs will think he's sexy and want his hot body if he turns into a big pile of goo. Apparently sex is the only thing selling these days - otherwise spammers wouldn't be sending me all this information about Cialis and how to "separate myself from other men." Ironic really since I'm a chick. LOL

    Regardless of your opinion on sales techniques, it's obvious that some marketers have what it takes and others are still learning. Both are okay so long as you know which group you belong to. That being said, there is always room for improvement in EVERYONE. :)

    Cheers!
     
    internetauthor, Aug 4, 2007 IP
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  17. jhmattern

    jhmattern Illustrious Member

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    #17
    Look at that. We've got a perfect case right here of people who actually understand basic conversational English, and those who don't. Fascinating. :cool:
     
    jhmattern, Aug 4, 2007 IP
  18. Joint2DWorld

    Joint2DWorld Banned

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    #18
    "Are you trying to tell me that people don't buy guns because they want protection and cigarettes because they get satisfaction from their addiction? Wooowwww...what
    rock have you been hiding under?"
    lol I don't know what made me choke on more - this, or the stuff I blazed up while trying to figure out the "substance" behind this! Crash course: I meant people buy guns because it satisfies their demand for security, and they buy cigarettes because it satisfies their craving for it that probably roots from their own ancestral origins. Believe me, the rock I usually use to shield myself is basically the type that I use to ward off people like you! lol And I don't believe we're hiding under the same rock!

    "That mentality is exactly why so many people suck at selling. It doesn't matter if the slug isn't addicted to salt and doesn't feel secure around it, get him addicted to it, make him feel secure. Convince him that it's cool to turn into a pile of goo after lathering himself in salt. Convince him that he's missing out on something if he doesn't turn into a pile a goo. Tell him that all his friends are doing it. Tell him the people he envies are doing it."
    Nah - I believe your mentality about the matter is the one that would make people suck on selling bigtime! lol In theory - you're right, but in practical application and the question of being attainable? You can't sell something without an underlying demand! You could try, and there would rise a slug movement against your product - you'd end up doing time - lots of it! Zero explained how you could do this - create a demand by selling the slugs a product, or even a service, that would help them develop a defense mechanism against salt, which would subsequently help them take salt, so now sell the slugs salt. Would you buy cyanide-induced cigarettes from me if you have seen other people die after taking a drag on my product? Well, if I were targeting stupid people, it would be profitable, right Zero? lol After all, stupid people probably account for at least a substantial percentage of the world populace!

    "Everyone is going to have a reason not to buy what you're selling. Your job is to negate your customer's reasons against buying your product."
    lol Even if the results say otherwise? Cigarettes sell because most people addicted to it don't die from it. Guns sell 'cause it usually kills people that intend to harm and kill. But selling something to people that just downright kills them on the spot wouldn't be profitable in actual reality, girl!

    "So for PLR, the main concern is about having non-unique content. Well, what every PLR provider has to do is convince the customer that having non-unique content isn't so bad. Either by diminishing the effects of non-unique content or making the benefits of PLR outweigh the costs."
    There's a demand for PLR content, and this would always sell once you get your business of selling it right.

    "My analogy, for those who can't/won't simplify their minds, only means that if you can figure out how to sell someone a harmful or fatal product, you can sell anything to anyone. I'm sure there are some who'll still refuse to get it, though."
    Zero explained the most logical way to do it, which ultimately means you should first develop a product that would ward off the fatality of the secondary product you intend to sell. Your analogy was wrong in my book since it obviously jumps into things that people new to this would just fail in business and marketing once they fuse your incomplete analogy with their business model. Analytical people can see that your analogy needed some boost, while general thinkers "good" in conversational tones wouldn't. Analytical thinkers new to the world of business and marketing would still see that your analogy needed a boost, while general thinkers new to the business world yet substantially knowledgeable in conversational tones still wouldn't but would do it wrong. Saw your posts, Zero, and I guess we're both scientists. Saw their posts as well, and I can see they're far from being analytical in my book. Just my thoughts - on something or not.
     
    Joint2DWorld, Aug 4, 2007 IP
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  19. ZeroInfinity

    ZeroInfinity Banned

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    #19
    lol Can't beat stubborn stupidity Joint! But don't force yourself to join them - just watch 'em self-destruct - deny them the knowledge! lol
     
    ZeroInfinity, Aug 5, 2007 IP
  20. DeniseJ

    DeniseJ Live, Laugh, Love

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    #20
    Stubborn stupidity? Why do you feel the need to constantly insult respected members of this forum? Please - read what you post before posting.
     
    DeniseJ, Aug 5, 2007 IP