I would say to make sure you get inside your customers heads. for example... There are a few types of visitors… The browser. The buyer. The person who wants freebies. The browser is interested in something to do with a particular product, but isn’t sure if they want to buy. The buyer is searching on laser targeted keywords, usually keywords with the brand name in them and the guy who wants freebies is the kind of jerk that looks for anything that is free (or in marketing, buy through his own affiliate link). Let’s take the example ‘Dog Training Guides’. Many affiliate marketers bid on that term, but I don’t. Why? Because visitors are likely to type that into a search engine, come to a review site with the ClickBank product ‘Sit Stay Fetch’ ranked #1. Afterwards, the visitor types in ‘Sit Stay Fetch’ into Google and ends up purchasing from one of the sites that appears for that term. So basically, the site advertising on the keyword ‘Dog Training Guides’ has practically given a sale to the guy promoting ‘Sit Stay Fetch’ under the term ‘Sit Stay Fetch’. Here’s a few things you should know… IF YOU ARE NOT MAKING SALES If you are not making any sales at all then you do not have a crowd that is hungry enough. OR, you are presenting a hungry crowd the wrong product. So in the end they don’t buy from you. IF YOU ARE MAKING SALES BUT NOT PROFIT If you are making sales but not profit then the vendor’s product is decent but they may not be giving you enough commission. OR, you simply just need to delete your non converting keywords. IF YOU ARE MAKING INCONSISTENT SALES This is very common with Marketing products where the market is fickle. You need to find out where your traffic is coming from.
The one thing I haven't seen mentioned yet (and maybe because I am in a local service industry, not a national retail site) is <b>use lots of negative keywords</b> to keep away non-customers and drive up your CTR. I'm a psychotherapist, and use negative keywords like "free" "book" "association" to keep people who wouldn't be interested in my ad, or who I wouldn't want to spend my $2-$3 coming to my site. Best, Peter
Although it is somewhat tedious, I find that having very specific campaigns is more effective than blanket adgroups. For example, if you have following products: 1) Product X Basic 2) Product X Small Business 3) Product X Enterprise I would have 4 ad campaigns. One for blanketing searches on variation of "Product X". Other 3 groups would be tailored to the specific products. The ad text should be tailored to fit the campaign so it reinforces what people are searching. Helps grab their attention when there are so many other competition ads.
I would say testing is the most important. Split test ads to see which is performing better and converting better.
i would say, have quality stuff in your site, and when people visit yours, they will surely back... Cheers!
i suggest go for a key phrase thats a moderate one.. like if there are 10000 searches for the main key phrase.. u go for the one that has abt 3000 searches.. and you'll get real traffic with lesser investment
Er... Are you sure about that? I was under the impression that you only make money from conversions. And clicks that don't convert cost you money. And paying more for a click than it's worth to you won't make you money, no matter how high your conversion rate is. Getting as much traffic as possible is definitely NOT the way to make money.
I am new in this business, I want to ask what tools are you guys using to test your PPC campaign? Violet
do some runs with keyword elite and find best KEI/RS KWs with three or four words are always good Optimized landing pages for the keywords chose