What is CPM ?

Discussion in 'General Marketing' started by pictureboarduk, Jul 31, 2007.

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  1. #1
    I have asked a site about banner advertising on their site and they quoted me $5 CPM.

    What is CPM?

    Any ideas anyone?
    Thanks.
     
    pictureboarduk, Jul 31, 2007 IP
  2. Claymation

    Claymation Peon

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    #2
    It means "per 1,000 impressions".
     
    Claymation, Jul 31, 2007 IP
  3. pilar

    pilar Peon

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    #3
    Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT), is a commonly used measurement in advertising. In Italian mille means thousand, therefore, CPM means cost per thousand.
     
    pilar, Jul 31, 2007 IP
  4. pictureboarduk

    pictureboarduk Well-Known Member

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    #4
    So if I get 1 CPM, the page the ad is on would get loaded 1000 times into peoples browsers?

    That about right? I was thinking cost per minute, lol.
     
    pictureboarduk, Jul 31, 2007 IP
  5. dlm

    dlm Peon

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    #5
    Yup, $5 for 1000 ad views is correct.
     
    dlm, Jul 31, 2007 IP
  6. john269

    john269 Notable Member

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    #6
    Yep, don't spend to much until you know you are making a profit back from your investment.
     
    john269, Jul 31, 2007 IP