What is On Page Optimization and what are the steps which cover On Page Optimization

Hi All,

I want to learn about On Page Optimization.

Kindly help and tell me about the various terms and steps which cover On Page Optimization.

Waiting your valuable advice.

Thanks
Angel

 

On Page optimization is one of the important part of SEO. That includes title,h1 ,meta tags ,keyword density , internal linking structure and more ...

 

On-Page are anything related directly to the content and structure of the website.

Like using <title> tag, meta tag, <alt>, heading tag and more

 

- keyword research (what good is seo if the keywords you target bring no traffic?)
- keyword rich content
- proper use of titles and heading text (use main keywords within your title and heading tags, but do not go overboard)
- proper use of bolded, italic text (give emphasis to important words with bold text etc)
- good navigation (search engines cant index/rank your site if they can index/find your pages)

 

it is optimizing your site so that search engines can crawl easily on your page, this involves keyword research and applying attributes to your targeted keywords.

 

In a nutshell, before you proceed with off-site optimization, you need to get your on-site optimization sorted out. If your page is a mess, it will take many times more decent links to get you ranking well so it is a priority if you rely on search engines. Look at tags such as title and meta tag tags, formatting your keywords within text, densities of keywords and avoid spamming and other penalties. click on the links under my signature for an example of on-site optimization reports.

 

what you can do is this. if you have access to a linux computer install a program called ' lynx ' http://www.lynx.browser.org

that simulates what a search engines sees and might give you a couple of ideas of cleaning up.

 

On-site optimisation is effectively just that, Optimisation that you can do directly on (or to) your site.

It would include most points that people have included above but here is a quick list of some points i consider when optimising:

Code - A clean tableless design, allowing for both fast load times (for users and SE bots. Aswell as being (where possible) W3.org valid, CSS is of course an absolute must.

Internal Link Structure - Perhaps the most powerful of all on-site SEO, try where possible to avoid a sitewide menu structure, instead allowing for a contextual menu structure will allow greater strength to be passed between your internal links. Also where possible use relevant anchor text, much in the same way you would for external links to your site.

H Tags - H1 tag should ideally contain your main targetted phrase, but also make use of H2 to H6 tags, making a semantically correct page. Do not keyword stuff using the H tags, just use the most relevant 'headings' to break up your article or page. Think of the H1 tag as your newspaper headline and the the H2 - H6 tags as sub-headlines.

Copyright Link - Always make the last link on your page (as seen in the code) to link back to your homepage and where possible use the phrase you are targetting for the homepage.

Bold / Italic - Highlight using one or both of these methods your keyword or keyphrase once or twice on a page.

 

Just curious here, have you read the "All You Need to Know About SEO" thread (featured in my signature)?

It's mostly from a Web developer's point of view, but by sticking to the fundamentals, you'll do a lot better in the long run than by chasing after the latest grey/black hat "SEO trick" like a desperate third-rate lawyer looking for his next meal chases after ambulances.

 

I don't know if this might help you or not but you can surely take a look at it here Complete onpage seo

Keyword research and selection is not included in this post though.

 

No offense, but that page is worth about as much as a fake five dollar bill. There's no real content, the content that is there barely touches upon anything of any real value, and doesn't even teach anything. It's got more of a "yeah, me too - that's good for _____" feel to it than anything, and that scares me.

 

I do not agree with your statement, that blog that was linked gave some decent information, but as all blogs go it seems as if you have to keep checking back as the post's look like a series on S.E.O. which means that after 10 more posts you will then see the whole picture.

Or maybe I just see how that blog is setup different then others

 

The page in and of itself has little to no weight, meaning it can't stand up very well on its own - if it needs the help of the other pages (which I was unable to find with a cursory look of the blog) then that whole blog has bigger problems than that one page, and thus (in my personal opinion) should not be trusted as a legitimate resource.

 

LOL I was just giving a break to the new person who started the thread.

I was not telling that just read this article and you will become a guru or something. If expressing opinions on blogs and forums is to be decided by you then no one would express their own ideas. No one will share anything no matter whatever it is.

If you look at DP itself you will find thousands of ideas and opinions expressed by members. And all of them cannot be true logically. So should all the opinion makers who had posted the other things be stopped from expressing their opinions? That way no one will write even if they know something.

 

what does cursory look mean?

And go earn some money and let the mods be the police

 

Who said anything about the expression of opinions was to be decided by me? I just commented that I don't think the page in question you linked to had any real content on it.

No, they shouldn't be stopped for one reason - I'm a HUGE proponent of this little alien concept called "Freedom of Speech".

 

casual: hasty and without attention to detail; not thorough; "a casual (or cursory) inspection failed to reveal the house's structural flaws"; "a passing glance"; "perfunctory courtesy"

Source: http://wordnet.princeton.edu/perl/webwn?s=cursory

 

Okay so SEO guru I assume that you will also not be liking all the above posts that people have made trying to help that guy out. I think you only like the one that you have written yourself. That shows what kind of attitude you have for other people's article and for an article you have wrote yourself. I was not planning to give a link to aaron wall's seo book over here. Thought would give him a link for something basic to get started on.

Thanks.

 

You have to ease up on these people Dan, most of them weren't actually able to sleep through high school english classes like we did. But then they've lowered the standards so much these days I bet half the current crop of college grads are at what would have been a 5th grade reading level...

...at least, that's the impression I get from the "speekin de engrish most goodry" that permeates the web like the nauseating stench from the nether regions of perdition.

Because there's language barrier, and then there's just plain ****** ignorant.

As to the link in question... I looked at it and got the same feeling I get when I go into a book store and browse the computer section and look at 99% of the books. I go in, and I go "user crap, user crap, user crap, user crap, user crap, user crap, user crap, user crap, user crap, oh wait, does this one book have more than theory and actual APPLICATION in it? Nope, user crap."

It makes use of a great many words, but brings nothing new to the table. It throws out the terms, but can't be bothered to devote the words to saying WHAT they are, or providing examples of HOW to use them. There is about as much substance there as there is to Web 2.0

The net result should leave your more pragmatic readers doing Vinnie Barbarino impersonations.

 

Look, I'm not an SEO guru - I'm a Web developer. I also never said that my opinion is the only right one (it's not). The page you linked to has LOTS of potential, if it just expanded upon the points it touched upon ever so briefly, it'd be a GREAT resource. I kid you not.

I don't know if it's your blog or not, and to be honest I don't care (no offense, but it really doesn't affect me either way). All I'm saying is that the page you linked to has no real content on it, that's all (well that and if it did, I'd probably be singing praises to it until the second coming of Christ).