I logged into a client’s campaign this morning and spied this (new to me, at least): Rather than have to specify a date when your campaign shuts off, you can now select “No end date.†Blog post with screenshot here: http://www.jon-west.com/?p=75 Seems like an obvious addition as most people just select some random date in the future anyways. Is anyone else seeing this? Looks like you can now run your PPC campaign until the end of time or Google, whichever comes first.
You should be able to run it until you no longer pay for it. It would be nice to set up account so money is automaticaly deposited into account and ads run as long as thier is enough money.
Do you mean post-paying using a credit card? Whenever your balance reaches a certain level, Google goes and gets some more money from your card...