How to sell on Amazon with Google Adwords?

Discussion in 'Google AdWords' started by ad-lad, Jul 24, 2007.

  1. #1
    Hi,
    I'm new to using Adwords and I don't quite understand how Google Adwords work. I want to sell products on Amazon usind Google Adwords, I have registered with Google and created my ad, and I have registered to become an Amazon associate. I don't know what to do next! How does amazon know that it was my Google Ad that led the user to their page?
    Can someone please explain to me how this all works, I would be most grateful.
    Many many Thanks.
     
    ad-lad, Jul 24, 2007 IP
  2. Cobnut

    Cobnut Peon

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    #2
    ad-lad, I'd suggest you take a deep breath and start again...

    The amazon associates program is all you need to start showing ads for Amazon products on your site (books, dvds, etc.). There's no need for Google to be involved at all. If your associate account has been approved and is active then you build the links and code you need from the Amazon site and drop them onto your page and it's done. Amazon tracks visitors coming from your site and credits you a percentage on their purchases.

    Why do you think Adwords needed to be involved?

    Jon
     
    Cobnut, Jul 24, 2007 IP
  3. ad-lad

    ad-lad Peon

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    #3
    Thanks for your reply Jon,
    But it doesn't quite answer my question. I wanted to know how the googlw ads work when they link to amazon. Those little ads on the right hand side of the page when you do a google search seem to always link to amazon. How do these work with amazon?
    Thanks again.
    Rich.
     
    ad-lad, Jul 24, 2007 IP
  4. retrocode0071

    retrocode0071 Banned

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    #4
    I would guess that it is amazon advertising books.
     
    retrocode0071, Jul 24, 2007 IP
  5. Cobnut

    Cobnut Peon

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    #5
    Yes, you're seeing Amazon's own Adwords ads for their site.

    Jon
     
    Cobnut, Jul 25, 2007 IP
  6. gamefray

    gamefray Peon

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    #6
    You canno't direct link to the amazon site from your google ad. Using any ad with the word "amazon" or any variation thereof is against thier policies.
     
    gamefray, Jul 25, 2007 IP
  7. prosumer86

    prosumer86 Peon

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    #7
    I'm not sure if that policy is new or existed all along, but I used to promote Amazon's product without any problems. Reason I stopped, was due to the pathetic commissions.

    You can see tons of affiliates promoting Amazon products using Adwords, but it usually isn't worth the effort. The commissions are pitiful, and you have a bunch of people trying to vie for the Display URL www.amazon.com

    Of course, there are some smartie pants who use *coughblackhat* methods to try to cheat google. They put www-amazon.com, www.amazon.com/us, www.amazon.co.uk blah blah etc. in the Display URL, and some of them actually get their ads approved.

    But who are they trying to kid. Google will know sooner or later. Google always knows... :(

    So anyway your question, how do Amazon know its you who sent traffic. Its quite simple.. you go to an Amazon product that you will like to promote, say www.amazon.com/books/harrypotter.php (example).

    You copy that URL, and paste it into your Associate member's area, and it will spit out a URL for you to use. Just use that as your Destination URL, and put www.amazon.com for the Display URL and BRAVO! You're set. Don't expect too much from their Associate's Program though.. Read their forums and you can see many unhappy people.

    Oh, did I mention they don't pay net 15 or even 30?
     
    prosumer86, Jul 25, 2007 IP
  8. Cobnut

    Cobnut Peon

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    #8
    By why would anyone do that? It costs money to run an Adwords campaign but the Associate program will do exactly the same thing - better probably 'cos you get a little picture of the book and other stuff - for FREE.

    Jon
     
    Cobnut, Jul 26, 2007 IP
  9. gamefray

    gamefray Peon

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    #9
    I don't think your quite getting it.
     
    gamefray, Jul 26, 2007 IP
  10. alhilal

    alhilal Peon

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    #10
    get/build link from your amazon associate account for specific product, you can generate the link for specific page
     
    alhilal, Jul 28, 2007 IP
  11. Cestrian

    Cestrian Peon

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    #11
    I think people use Adwords, to promote Amazon, because they dont have their own websites to link to.

    Dave
     
    Cestrian, Jul 28, 2007 IP
  12. nsusa

    nsusa Peon

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    #12
    Where is that stated in Amazon.com's policies?

    Christoph
     
    nsusa, Jul 30, 2007 IP
  13. DiscussNow

    DiscussNow Peon

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    #13
    Your comparing two wrong things. The Associate Program is similar to Adsense, not Adwords. Adsense puts ads on your website and pays you a commission when they are clicked.

    Adwords is where you pay money to advertise on google searches and on other sites.
     
    DiscussNow, Jul 30, 2007 IP
  14. dannytuppeny

    dannytuppeny Peon

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    #14
    That's incorrect. You're not allowed to register any urls including "amazon" or any mis-spelling of. You are allowed to link Adwords directly to Amazon, and you are allowed to show "Amazon.co.uk" as the display url (since that's where it's going). You're also allowed (and encouraged) to promote the fact you're sending visitors to Amazon since it'll increase your conversion rate of an unknown site :)
     
    dannytuppeny, Sep 8, 2007 IP
  15. dannytuppeny

    dannytuppeny Peon

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    #15
    That's the point. He's talking about using Adwords and paying to have adverts shown on Google, which when clicked, go to his Amazon referal url, so he can make the money back.

    Check out this post:

    http://blogsformoney.com/post/Making-Money-from-Adwords-and-Amazon-Associates-without-a-Website.aspx
     
    dannytuppeny, Sep 8, 2007 IP